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In 2001, I raised price of running an ad in Cool Cash Ezine, but at same time reduced number of classified ads to only a maximum of five ads per issue. I also took it one step further by guarantying a certain amount of click-thrus depending on which sponsor ad advertiser purchased.
<-- For example -->
Sponsor #1 - $50.00 (This ad will appear just after table of contents. Guaranteed 50 clicks)
Sponsor #2 - $35.00 (This ad will appear after editor's comments. Guaranteed 35 clicks)
Sponsor #3 - $25.00 (This ad will appear after "Business Building Articles" section. Guaranteed 25 clicks)
Sponsor #4 - $20.00 (This ad will appear after "Cool Sites" section. Guaranteed 20 clicks)
Sponsor #5 - $15.00 (This ad will appear after "Stress Relieving Humour" section close to end of ezine. Guaranteed 15 clicks)
<-- End of example -->
By guarantying results, I am telling my advertisers that I will assume some of risks of your ad and will make sure that they receive a certain amount of clicks. If they do not get desired number of clicks, I will either run their ad again in same ezine or in another ezine until they get number of guaranteed clicks.
If you notice ads in this issue of Cool Cash Ezine, you will see that all urls are redirect urls going through www.freecoolcash.com site. This is so I can track results of my customers' ads. I can also show them results and suggest next course of action that I feel will benefit them.
Advertisers want results. Give it to them and they will give you more of their business.
Pay-per-click search engines are a prime example of web sites that offer pay only for performance. You only spend money when you get results. Using search engines such as Goto.com, you could literally bring thousands of visitors to your web site for as little as a penny per click.
Maybe I have started a new trend for ezine advertising? Regardless, I do know that I am going to have to increase guaranteed number of click thru's as time passes. That is reality of Internet marketing.
Bend over backwards to help your advertisers and believe me, they will catch you if you fall. Advertising should be a full fledged partnership where both parties end up happy.
If you do not differentiate now, then you will surely be out of business in future. If you provide advertising for customers, show them results.
If you are an advertiser, tell your mama that you ain't spending another dime until you see results!
Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to email@example.com with "sub-art" in the subject. Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines." Gauher teaches individuals how to make thousands of dollars in the ezine publishing business! http://www.ezmoneywithezines.com