--Another possibility is E-Magazine ads. This type of advertising can be very effective as long as you place ads in magazines that have same readership as your target audience. I have found this method of E-Marketing to be quite effective in directing potential customers to my site and even generating additional leads for follow-up. You do want to make sure that Magazine has a genuine and substantially large opt-in mailing list however.

--Another possibility is of course ever-dreaded topic of e-mail marketing. It is really not that bad. Just make sure you opt-in participants yourself. And I wouldn't trust anyone who wants to sell you an "opt-in list of addresses of people interested in your products or services." If it was really was as described, you probably couldn't pay what it was worth. You will have better success having a company send e-mails for you to their list of address that they are not willing to sell (which is a good indication that they are really opt-in). And if they are not opt-in, then at least you won't loose your ISP. If you do it right, this can be one of most effective, and inexpensive forms of E-Marketing available to you.

Some people have set up their autoresonders to send 5-7 follow-up notes. I refer to these as "nag notices". They must feel that if they "nag" you enough, you will give in and buy their product or service. I don't know about you, but with each one I get, my resistance stiffens.

Some people actually have their autoresponders set up so that after they send you all notices, they start over again. I have one person trying to sell me their MLM that sends me several notes a week. As a point of interest, I allowed it to continue for awhile to see how far they would go. After I saw that notes were simply starting over, I put a filter in my email to trash any notes from this person. At this point I would never buy anything from them, and they could be selling five dollar bills for ten cents apiece and I would never know it.

We have all met pushy MLM salespeople who we avoid at all costs at a social gathering. Well these same obnoxious characters have now enlisted technology using Wonderful World of Web, but they are still obnoxious. These people, pure and simple are spammers, and to make matters worse, they don't give you any way to get off their mailing list.

Don't fall into this trap. Sure, it is cheap and easy and you can market with almost no effort on your part. But if you want to build an ongoing business on web, learn "The Meaning of "NO".