Take fifteen cold calls a day rule. Anybody reading this book will think that fifteen cold calls a day is nothing. If it takes 2-3 minutes to make a phone call, it shouldn't take more than 45 minutes to make your mandatory 15 calls. Then rest of day is spent selling in front of prospects.

But it doesn't work this way. If you've ever cold called, you will know that it usually takes at least 10 phone calls to reach a decision maker. Think about it, executives aren't sitting in their offices waiting for your call. They're either on phone, in meetings, on vacation, or they just don't want to talk to you. So now, to talk to fifteen people, you need to make 150 cold calls. This is not 45 minutes of work; this can take days.

Further, for someone to say that he enjoys hearing word "no" because it means he is getting closer to a "yes" is just misleading. Although a select few people can take this kind of rejection day in and day out, most cannot. It is only human nature to be discouraged by so much rejection.

There are better ways to get sales leads and increase your sales. People buy from people that they trust. Your time should be spent networking with your friends, colleagues, and business contacts. Get referrals, get introductions, get testimonials and sales will come. Not only that, your job will be better; nobody likes rejection and time consuming nature of cold calling.

Here are five options that a resale rights marketer can use to maximize potentials of any products he plans to resell.

1.Re-brand, repackage, resell. If resale rights marketer holds master rights to product, he could name himself as author, change a few things here and there, and sell product as something new.

2. Buy and sell. The resale rights marketer can also partake of most fundamental principle of profit: buy low, sell high. In our illustration, resale rights marketer bought master rights to product for $25. He could sell same master rights for a higher amount.

Or better yet, he could sell product itself to many interested buyers at a price that he would deem sustainable and reasonable. Imagine if he succeeds on selling product to 90 people for $10 each. That’s $900 from a $25 investment!

3. Divide and distribute. The resale rights marketer can also divide product into several components, and sell or use them individually. An e-book, for example, can be broken down to a series of articles which can be used as auto-responders, e-zine content, or chapters for other e-books.

4. Use it as a freebie. If resale rights marketer holds master rights to product or is otherwise allowed by license, he could bundle it with another one to increase latter’s value and justify a higher selling price. Or he could use product as a freebie in a viral marketing campaign he is employing.

5. Have it auctioned. If resale rights marketer holds master rights to product or is otherwise allowed by license, he could have product auctioned to highest bidder. This would allow him to earn more than what he originally paid for!

There are many other ways by which resale rights marketer can earn through this trade. The possibilities are only limited by his imagination!

Sean Felker is the publisher of the very successful and popular Work at Home and Making Money on the Internet blog: http://making-money-online.blogspot.com