The key point is that click fraud is already taken into effect when advertisers select highest amount they will bid. For instance, there is no difference whether an advertiser pays $0.83/click for 121 clicks with 21 being fraudulent, or $1.00/click for 100 clicks when there is absolutely no fraud. In either case, advertiser pays $100 and generates a profit of $20, and Overture and/or Google make $100. What changes is advertiser’s yield (e.g., percent of clickers who purchased book) which in turn effects their highest bid price. That is, with fraud, 30 out of 121 clickers (24.8%) purchased book, and without fraud 30 out of 100 clickers (30%) purchased it. Without fraud, bid price in an efficient market will rise from $0.83 to $1.00.

In summary, online advertisers must focus on analyzing and improving their internal metrics (e.g., conversions) and not worry about click fraud as it is already incorporated into keyword bid prices. Hopefully, frivolous lawsuits and refund requests spawned by apparent click fraud will end as those in industry recognize this undeniable fact.

HELP FINDING WEB DIRECTORIES TO GET LISTED IN

http://www.isedb.com/ This site shows major directories, targeted directories, and directories from all over world. The site is updated every week with new directory listings. http://info.vilesilencer.com/main.php?rock=freelista.php This site features an alphabetical list of free directories. It also shows page rank for each directory they list.

WHERE TO SEND YOUR ARTICLES

http://www.ideamarketers.com/ A very high traffic site with high page rank. http://thephantomwriters.com/x.pl/tpw/index.html This site offers a paid distribution service for your articles. It's worth every penny. Your article and link is spread all over Internet with each article that you distribute through their service.

MORE LINKING HELP

There are many other linking strategies that you can use to get targeted traffic to your site. One of ebooks that I recommend about linking, is "Power Linking 2: Evolution."

I learned almost everything I know about linking from this ebook. It is worth every penny I spent to purchase it as well.

Torgeir Sunnarvik, Norway mailto:webmaster@everypleasures.com