Is Click Fraud Really a Problem?

Written by Tommy Maric

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The key point is that click fraud is already taken into effect when advertisers selectrepparttar highest amount they will bid. For instance, there is no difference whether an advertiser pays $0.83/click for 121 clicks with 21 being fraudulent, or $1.00/click for 100 clicks when there is absolutely no fraud. In either case,repparttar 105969 advertiser pays $100 and generates a profit of $20, and Overture and/or Google make $100. What changes isrepparttar 105970 advertiser’s yield (e.g.,repparttar 105971 percent of clickers who purchasedrepparttar 105972 book) which in turn effects their highest bid price. That is, with fraud, 30 out of 121 clickers (24.8%) purchasedrepparttar 105973 book, and without fraud 30 out of 100 clickers (30%) purchased it. Without fraud,repparttar 105974 bid price in an efficient market will rise from $0.83 to $1.00.

In summary, online advertisers must focus on analyzing and improving their internal metrics (e.g., conversions) and not worry about click fraud as it is already incorporated into keyword bid prices. Hopefully,repparttar 105975 frivolous lawsuits and refund requests spawned by apparent click fraud will end as those inrepparttar 105976 industry recognize this undeniable fact.

Tommy Maric is the manager of is designed to help webmasters maximize their profits using Google’s Adsense™ program. Through extensive research, develops up-to-date databases of the most popular keywords and their accompanying bid prices. For more information, please visit

How To Start A Linking Campaign

Written by Torgeir Sunnarvik

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HELP FINDING WEB DIRECTORIES TO GET LISTED IN This site shows major directories, targeted directories, and directories from all overrepparttar world. The site is updated every week with new directory listings. This site features an alphabetical list of free directories. It also showsrepparttar 105968 page rank for each directory they list.

WHERE TO SEND YOUR ARTICLES A very high traffic site with high page rank. This site offers a paid distribution service for your articles. It's worth every penny. Your article and link is spread all over repparttar 105969 Internet with each article that you distribute through their service.


There are many other linking strategies that you can use to get targeted traffic to your site. One ofrepparttar 105970 ebooks that I recommend about linking, is "Power Linking 2: Evolution."

I learned almost everything I know about linking from this ebook. It is worth every penny I spent to purchase it as well.

Torgeir Sunnarvik, Norway

Torgeir Sunnarvik is the owner and webmaster of His site offer free ebooks, ebooks with reprint rights and marketing articles.

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