Is $299 Too Much To Get Listed?

Written by Sage Lewis

Continued from page 1

The plus-side of all these pricing options is that they are onetime fees (except forrepparttar "LookListings" program). Once you pay your money then you aren't obligated to spend any more. So chances are, you are going to get your money's worth over repparttar 128409 long haul. Additionally, being listed in a LookSmart category is probably going to help your popularity inrepparttar 128410 eyes of other search engines.

However, there are times where you might not see much value. There are certain categories that have very long lists of alphabetically organized sites. If you are a metals part maker, for example, andrepparttar 128411 name of your company begins with "W" you are going to be buried in 6 pages of alphabetically organized pages. You can see exactly what I mean here: us298950/r?l& Chances are, your site is not going to be found too often amidst all ofrepparttar 128412 other sites.

Inrepparttar 128413 world of marketing, $299 is not a lot of money - especially forrepparttar 128414 sweeping presence LookSmart provides andrepparttar 128415 fact that once you are inrepparttar 128416 directory you are in for good. Also, in this new Internet economy we are likely to see more price increases as companies scramble to find viable business models. 9 out of 10 times LookSmart is going to be a wise investment. My recommendation is to do a bit of research to see where you are likely going to be listed. If your category defines your company well and you will get a decent positioning in that category based on where your company name will fall alphabetically then LookSmart is probably going to give you a nice traffic boost.

Sage Lewis, founder and president of the web promotion firm He has been employed as an Internet Strategist and design/promotion consultant for 5 years. To subscribe to SageRock's marketing newsletter, send a blank message to sagerock- or visit the company's site at

How To Get The Most From Google's Adwords

Written by Ben Chapi

Continued from page 1


Instead of using keyword 'printer' for an ad about printers, I userepparttar exact model ofrepparttar 128408 printer e.g. 'Lexmark Z11' or less focused 'Lexmark printer'. I also putrepparttar 128409 search term inrepparttar 128410 title section. This simple trick produces very high click through rates.

Here are some guidelines:

1. Avoid keywords that are too general. Because ads are paid for on a CPM basis, you are likely to spend money quickly with keywords that are too vague. Avoid general keywords like 'business' or 'free'. Taylor each keyword to your offer and use relevant terms/words in bothrepparttar 128411 title andrepparttar 128412 ad body.

2. Give Google users a compelling reason to click on your ad link. The easiest way to do this is to provide something of value for free.

3. Use a different ad for each keyword or search term. This increases relevance andrepparttar 128413 likelihood that Google users will click on it.

4. Test and monitor your ads. Refine and fine-tune your ad to maximise click throughs. With Google you can do this in real time!

Google's Adwords has become quite popular and Google have had to increaserepparttar 128414 number of ad displays per keyword search from 3 to 8. You can open an account and test this service by going to:

Ben Chapi. Need help with advertising resources? Send your questions to FREE Ultimate Self-Funding Autopilot Affiliate Recruiting System that will EXPOSE your Ad to over 1,000,000 people Daily for FREE!

    <Back to Page 1 © 2005
Terms of Use