Tip: In US you can send postcards by First Class Mail for 23 cents if you make them at least 3 1/2 inches high by 5 inches wide but not over 4 1/4 inches high by 6 inches wide.

Postcard Marketing Secret #4: Don't Underestimate Importance of Your Mailing List

You can generate a high percentage of replies by sending your postcards to prospects likely to be interested in your offer AND who have a proven record of taking action on offers that interest them.

This is why postcards produce a big response when you send them to your existing customers. But how can you find new prospects with these same 2 characteristics? Here are 2 ways:

1. Rent customer lists of companies that are not your competitors, but who sell their products or services to same targeted market.

2. Rent paid subscriber lists of magazines and newsletters read by prospects in your targeted market.

You can get both lists through most mailing list brokers.

The next time you want to generate a flood of traffic to your web site or a flood of new sales leads ...send postcards. Apply these four little-known postcard marketing secrets and you'll produce a big response without spending a lot of time or money.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV