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At times, I buy small wholesale lots on Ebay. One of my favourite items to buy happens to be belly bars (they`re actually good sellers for me). So anyway, I`ve been happy with most of my purchases, but this one time I`d bought some belly bars and waited for them to come to my door. Impatiently, as always..
When they arrived, I opened up package, and inside was a small polythene bag, with 3 small candies in it and a "Thanks for your purchase" note. Just a tiny gesture, but guess what? It made me remember seller, and I`ve bought from her time and time again.
I read somewhere that if you under-promise, and over-deliver, then you`re onto a winner. I think whoever wrote that may just have been knowing what they were talking about.
So get going. Christmas is close, and time is running out. If you`re useless at ad copy, then PAY someone to write your ads for you. It IS worth it, and there are a lot of extremely reasonably priced copywriters out there. My personal favourite is http://www.strategyadservice.com
Give your website a holiday feel, full of red and green, just don`t overdo it. Make people feel comfortable, give them a reason to trust you, and you WILL make those Christmas sales!
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Anna-Marie Stewart has been involved with internet marketing since 1999. She has always tried to help people "make a go of it" online, by sharing her own experiences with as many people as possible. She now publishes "Not Just Another Ezine" a FREE weekly newsletter at http://annamarketing.com - dedicated to helping newbie and semi-pro internet marketers avoid the pitfalls BEFORE getting burnt.