Introduction to Keywords & Meta Tags

Written by Shannan Hearne-Fortner

Continued from page 1

Note: This does not mean that you cannot use "Jennifer's Resources", or something like that inrepparttar headings that your visitors will see onrepparttar 128351 page. We are strictly talking about meta tags here.

Also, if you are selling a recognizable brand, use that name in your title. Titles can be up to 60 characters long to be considered search engine friendly.

Maximizing Meta Tags In order to maximize your meta tags, you should choose words and phrases that people actually enter into search engines. You can find out what people are entering at:

It works like this. You enterrepparttar 128352 keyword you would like to use and see how many times people entered those keywords inrepparttar 128353 last month. This tool also gives alternate keyword phrases and tells you how many times they were entered in one month.

Great! You type in home based business and 92,534 people entered those keywords last month, so you figure you should use those keywords. Here'srepparttar 128354 problem...go to Google and enter Home Based Business and what do you find?

On May 15, 2002 there were 4,030,000 sites listed. That's a lot of competition!

You may need to target some of your keywords a bit better. Pick more specific keywords that don't have as much competition. Think about your target market. This is a bit of work but may well be worth your time.

Inrepparttar 128355 end, choose a few general key word phrases like "home based business" and then choose a few specific ones.

Shannan Hearne-Fortner President and Wizard Marketing Your e-Business Better

Are The Search Engines Censoring The Internet?

Written by Richard Lowe

Continued from page 1

Other questions I have seen include: will using Flash drop me out ofrepparttar engines? Should I use tables or will that hurt my page ranking? If "low quality" sites link to mine, will Google get annoyed and kick me torepparttar 128350 second page?

This is, in my opinion, utterly and completely ridiculous. The purpose ofrepparttar 128351 web andrepparttar 128352 internet is communication. People write articles, create graphics and multimedia and place them on repparttar 128353 internet because they have a story to tell or some information to impart.

Of course it is important to promote your site, because part of communication is finding someone to communicate with. However, there are many, many ways to promote a web site. There are as many ways and places to promote as their are stars inrepparttar 128354 sky or electrons on a wire. Just use your creativity and your brain, and you will figure out how to get people to visit your creation, without selling your soul to a search engine.

One of my objections isrepparttar 128355 idea of "theming" a web site. That is notrepparttar 128356 way thatrepparttar 128357 web is intended to work and it is not in repparttar 128358 interest of surfers. When I search on a keyword, I want to findrepparttar 128359 best pages that I can find. If someone wrote a page about their cat but placed it on their site about quilts, then I still might want to see it. In fact, it's possible that this one page has better information than a site devoted entirely to cats.

I have a great example of a site which is one ofrepparttar 128360 best onrepparttar 128361 internet by a good man named James Huggins. I'd bet that Google wouldn't appreciate this site very much because it would have a very difficult time figuring outrepparttar 128362 theme. Yet it is by far one ofrepparttar 128363 most entertaining and informative sites onrepparttar 128364 entire web (in my opinion, of course).

A major problem withrepparttar 128365 idea of basingrepparttar 128366 ranking of a site on it's popularity is that new or smaller sites tend to drop way downrepparttar 128367 list, even though they are often much better than sites higher onrepparttar 128368 list. It simply is not true that a site which has lots of incoming "quality" links is any better than those sites which do not have as many of them.

Websites are very personal creations, and they should reflect repparttar 128369 unique viewpoints, opinions and background ofrepparttar 128370 authors, artists and creative talent. There is no need to make every site onrepparttar 128371 web look or feelrepparttar 128372 same; There is certainly no need to force every site to fit a set of rules in order to be found by other people.

My advice is to create a web site in which you can be proud. Use all ofrepparttar 128373 tools and skills that you have, and use whatever techniques you enjoy. Atrepparttar 128374 same time, explore ALL ofrepparttar 128375 methods of site promotion, including search engines. But don't place too much weight onrepparttar 128376 engines - they change constantly and they are very fickle. You might sell your soul to get a high ranking one day only to find outrepparttar 128377 next morning that you are gone entirely.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets at - Visit our website any time to read over 1,000 complete FREE articles about how to improve your internet profits, enjoyment and knowledge.

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