Introduction to DIY search engine optimisation

Written by Rachael Sankey


Continued from page 1

Don't swap links with 'link farms' - or sites that may have a penalty* All links aren't equal -repparttar value of a link decreases asrepparttar 127996 number of links onrepparttar 127997 page increases andrepparttar 127998 Page Rank of a site will determine how valuable its link is to your site. When submitting your link to another site, try to get them to use meaningful link text with relevant keywords. Ensure that links to and from your site are relevant to your site content *A penalty can be indicated by a grey Page Rank bar or a white 'PR-0' bar. However, a grey bar can also indicate that a site has not been indexed and a white bar can indicate a site has been indexed but only recently - or has no recognised back links. Penalties are incurred when a site breaksrepparttar 127999 rules set by Google - SEO crimes include:

Cloaking - a page is made to grab SE attention and redirect torepparttar 128000 URL ofrepparttar 128001 site in question. Keyword stuffing - keywords are 'stuffed' into image tags & other places where they shouldn't be, or aren't relevant. Hidden text - text on a page that matchesrepparttar 128002 background colour - so it's invisible to site visitors but not to search engines.

There are many resources onrepparttar 128003 'net to help you optimise your site safely. Search Engine Ethos has resources and links to get you started.



Rachael is a web designer who has just started her own company - Moneytooth Web Services.


Optimizing Dynamic Pages - Part II

Written by Dale Goetsch


Continued from page 1

Some search engine robots just will not follow links that include a "querystring" as part ofrepparttar URL. You have seen a querystring if you have ever looked atrepparttar 127995 URL of a page of search results in Google. For example, if you look for "blue widgets" on Google, not only do you get page after page of blue widgets, you also see that these pages have very complicated-looking addresses

http://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&q=blue+widgets

In this address, everything afterrepparttar 127996 question mark ("?") is a querystring. This is used to pass additional information torepparttar 127997 web server. While some search engines can follow a complicated address like this, many simply will not follow such a link. That means that if you use a URL like

http://www.mycompany.com/catalog.html?item=widget&color=blue&model=1

thatrepparttar 127998 robot may not be able to follow it. This is bad.

Onrepparttar 127999 other hand, an increasing number of search engine robots will follow such links. Usually, links like this are created "onrepparttar 128000 fly" by filling-out forms and clicking a "submit" button, but that doesn't have to berepparttar 128001 case. You can grab that address, querystring and all, and put it into a "normal" link, like this

blue widgets style 1

Put several of these on a page andrepparttar 128002 search engine robot can now visit your dynamic pages from links that require no button-clicking. Remember that not all robots will follow these links, so your mileage may vary.

As long asrepparttar 128003 link torepparttar 128004 page exists in a form that does not require human intervention to get to it (pulldown menus, search results, form submits, etc) then a bot will follow it.

Widgets Out The Door Using any of these methods will help search engine robots to findrepparttar 128005 dynamic pages on your site. This means thatrepparttar 128006 important content on those pages is more likely to be included inrepparttar 128007 search engine databases, and that people will be better able to find you. That, of course, means thatrepparttar 128008 Widget Queen will reign supreme, knowing that widget customersrepparttar 128009 world over will now be able to find you and buy your widgets.

# # #

Dale Goetsch isrepparttar 128010 Technical Consultant for Search Innovation Marketing (http://www.searchinnovation.com), a Search Engine Promotion company serving small businesses and non-profits. He has over twelve years experience in software development. Along with programming in Perl, JavaScript, ASP and VB, he is a technical writer and editor, with an emphasis on making technical subjects accessible to non-technical readers.

Copyright 2003 Search Innovation Marketing. All Rights Reserved.

Permission to reprint this article is granted as long as all text above this line is included in its entirety. We would also appreciate your notifying us when you reprint it: please send a note to reprint@searchinnovation.com.

Dale Goetsch is the Technical Consultant for Search Innovation Marketing (http://www.searchinnovation.com), a Search Engine Promotion company serving small businesses and non-profits. He has over twelve years experience in software development. Along with programming in Perl, JavaScript, ASP and VB, he is a technical writer and editor, with an emphasis on making technical subjects accessible to non-technical readers.


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