Introduction to Autoresponders

Written by Jose L. Gonzalez


Continued from page 1

Keeprepparttar length of your signature between four to six lines of text, with no more than 70 characters in a single line. Make sure that your email program does not cut off your text! The content should include your name, your company name, your email address, fax number, and any other contact details, such as 800 numbers. Lastly, always include a short personal message about your company. It should be a subtle sell of your services or your products, and possibly your company's reliability and longevity.

Another specialized use of autoresponders is to create courses that you can then offer your site visitors forfree. You must choose a topic in which you are an expert and that precisely targets your potential customers.

Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 10 or 15 day course, each day offering a different sub-topic. The first topic should always be a welcome message to your site visitor and an explanation about what is to follow.

Your explanation should be enticing, gettingrepparttar 137046 point across that you are offering free, quality information that your target audience will find of great value.

With every lesson, includerepparttar 137047 number ofrepparttar 137048 lesson,repparttar 137049 topic title, information about your company and its services or products. Atrepparttar 137050 end, include a few blurbs aboutrepparttar 137051 next lesson to enticerepparttar 137052 subscriber to continue on.

Make sure each topic is packed with essential and valuable information, and leavesrepparttar 137053 visitor lusting to know more.

Otherwise, you may lose them inrepparttar 137054 very beginning.

Of course, you have to write up your course before you can offer it. Once you have done this, and gone overrepparttar 137055 material carefully, employing a professional writer or editor if necessary, you must transfer your text to yourauto responder.

There are a number of free autoresponders you can use. Try http:/www.getresponse.com, or http://www.fastfacts.net. Or go onto Google and you will find a long list of free autoresponder companies. Then sign-up for your chosen autoresponder. Once you do, you will receive instructions as to how to set it up and transfer your text.

Email is an excellent marketing tool; it is inexpensive and it is fast. Use it to advertise your business by choosing your email address carefully. Your website should contain different email addresses for different contact requests. For example, use info@yourdomain.com for information requests, or sales@yourdomain.com for questions about sales. It's a good idea to set up one forrepparttar 137056 owner, such as president@yourdomain.com. This presents your company in a personal, approachable light and insures that direct contact is provided.

Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale.

Essentially, an autoresponser allows you to automate part of your marketing campaign.

Isn't all about working less and earning more?

Jose L. Gonzalez, Journalism degree in Spain, makes a living online with several websites on different niches.

He is editor of Premier Marketing Ezine and author of The Marketing Master Course. A complete no hype guide to setting up a real online business that works. http://www.marketing-master-course.com


Creative and Profitable Ways to Use Autoreponders

Written by Jose L. Gonzalez


Continued from page 1

8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content - not a sales pitch. Your content will dorepparttar selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefitrepparttar 137045 reader.

Includerepparttar 137046 tangible benefitsrepparttar 137047 visitor will reap by purchasing your product. Make sure to include a paragraph or two atrepparttar 137048 end of each lesson enticing your prospect to consider making a purchase.

9. Automate a reminder about your service or product after a visitor has completed your course. This will increaserepparttar 137049 possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, andrepparttar 137050 products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea ofrepparttar 137051 type of information you can provide andrepparttar 137052 quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and placerepparttar 137053 answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record ofrepparttar 137054 visitors' email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.

12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wantingrepparttar 137055 whole pie. You can also capture their email addresses when you offer them a free trial from your website.

Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and closerepparttar 137056 sale.

13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of.

Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts inrepparttar 137057 future. This creates a very effective mailing list that containsrepparttar 137058 names of people who are already your customers.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy atrepparttar 137059 top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

Remember: It is not just "guru rap". What every serious marketer will tell you is that Money is inrepparttar 137060 list.

Jose L. Gonzalez, Journalism degree in Spain, makes a living online with several websites on different niches.

He is editor of Premier Marketing Ezine and author of The Marketing Master Course. A complete no hype guide to setting up a real online business that works. http://www.marketing-master-course.com


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use