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2. Write way you speak.
Use your company's voice and personality in your copy. Make it sound like a written conversation between your company's personality and your customer. Every company will have its own style and tone, depending on what you sell.
2. Write in second person point of view.
Remember to write that conversation as if it were you and one customer speaking. Be sure to use "you" and "me" a lot - companies don't sell products, people do. Here are a few examples to keep you on track:
"You will feel ... " "You'll learn hat ..." "...brings you ... " "As you know,... "
4. Provide a call to action.
No, you're not ordering customers around when you tell them what to do -- but without spelling out specific actions to take, you'll risk losing their response.
Tell them exactly what you want them to do, and be specific. If you don't ask for sale, you may not get it. For example:
"Please fill out form and mail it to ..." "Enter by December 13 for your chance to win ..." "Call toll-free today 1-800-..." "Click blue box to read more ..."
Follow these tips when communicating features and benefits and be sure your customers are hearing message you want them to hear. That way, they will also respond to your call to action way you want them to, and you make sale!
Linda Elizabeth Alexander writes marketing copy for nonprofits and other businesses. Contact her today to get your free consultation! http://www.write2thepointcom.com mailto:email@example.com
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