Interviews With Successful Ezine Publishers - Jan Wallen

Written by Ken Hill

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KH: What methods do you use to promote your products or services within your ezine?

JW: I occasionally use personal endorsement for a handful of selected products or services. I mostly use classified ads atrepparttar end ofrepparttar 124259 information. I always try to have some free tools available in each issue that I think will be valuable torepparttar 124260 subscriber.

KH: How do you go about preparing your ezine for publication?

JW: I am constantly onrepparttar 124261 look out for strong, relevant material. I keep an ongoing file for future issues, and as I see items I wish to include, I place them intorepparttar 124262 appropriate file. Then when it is time to send it out, most ofrepparttar 124263 work is already done. This is particularly helpful if something comes up unexpectedly.

I use an automated system for sending outrepparttar 124264 ezine and try to stay about 3 issues ahead in placing them intorepparttar 124265 software. That way, I can just hitrepparttar 124266 send button atrepparttar 124267 appropriate time andrepparttar 124268 work has all been done ahead of time. That saves me a lot of problems.

KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?

JW: I feel that it is very important to have a niche - to offer something that is not currently being offered elsewhere. It is vital to have an identity that is unique. If you consistently focus on offering value to your readers, your subscribers will be extremely loyal.

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My Healthy Pet Newsletter

Written by Dawn Jenness

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for all types of pets, and even natural products for you! Just send me an email with "subscribe" inrepparttar subject line, and your name and address inrepparttar 124258 body to:

I got into this business because I had an 11 yr. old shih tzu named Harry. He passed away after enduring canine urological syndrome, thyroid problems and in the end, Cushing's disease. If I would have had the education about commercial pet foods a long time ago, he would probably still be here now.

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