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KH: What methods do you use to promote your products or services within your ezine?
JW: I occasionally use personal endorsement for a handful of selected products or services. I mostly use classified ads at end of information. I always try to have some free tools available in each issue that I think will be valuable to subscriber.
KH: How do you go about preparing your ezine for publication?
JW: I am constantly on look out for strong, relevant material. I keep an ongoing file for future issues, and as I see items I wish to include, I place them into appropriate file. Then when it is time to send it out, most of work is already done. This is particularly helpful if something comes up unexpectedly.
I use an automated system for sending out ezine and try to stay about 3 issues ahead in placing them into software. That way, I can just hit send button at appropriate time and work has all been done ahead of time. That saves me a lot of problems.
KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?
JW: I feel that it is very important to have a niche - to offer something that is not currently being offered elsewhere. It is vital to have an identity that is unique. If you consistently focus on offering value to your readers, your subscribers will be extremely loyal.
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