JM: I've only written 4 articles to promote my ezine, but I have learned that it is very effective. My New Year's Resolution is to write more articles more often! (lol)

KH: What methods do you use to promote your products or services within your ezine?

JM: I used to copy and paste ads from affiliate programs or reprint rights but I have learned it is better to write your own ad and recommendation for product or service that you use.

KH: How do you go about preparing your ezine for publication?

JM: I prepare my ezine a week in advance. I do a lot of proofreading with help of my daughter, Miausha. I search net for information that would be of value to my subscribers. When I finish final copy of my ezine, I always send a test email to my email address to make sure everything is formatted correctly.

KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?

JM: My advice to future ezine publishers is to always be prepared a week in advance so you are ready for whatever comes up.

Use TextPad at http://www.textpad.com to help you publish your ezine and use Mailwasher at http://www.mailwasher.net to screen your emails for viruses and/or bounced email and junk mail. Use a recently new software that will help format your ezine properly at http://www.reseller-rights.net/eeaf/

Always proofread your ezine and do a test email to yourself.

KH: What methods do you use to promote your products or services within your ezine?

JW: I occasionally use personal endorsement for a handful of selected products or services. I mostly use classified ads at end of information. I always try to have some free tools available in each issue that I think will be valuable to subscriber.

KH: How do you go about preparing your ezine for publication?

JW: I am constantly on look out for strong, relevant material. I keep an ongoing file for future issues, and as I see items I wish to include, I place them into appropriate file. Then when it is time to send it out, most of work is already done. This is particularly helpful if something comes up unexpectedly.

I use an automated system for sending out ezine and try to stay about 3 issues ahead in placing them into software. That way, I can just hit send button at appropriate time and work has all been done ahead of time. That saves me a lot of problems.

KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?

JW: I feel that it is very important to have a niche - to offer something that is not currently being offered elsewhere. It is vital to have an identity that is unique. If you consistently focus on offering value to your readers, your subscribers will be extremely loyal.