KH: How do you go about preparing your ezine for publication?

EBP: I do a lot of research in days leading up to publication and send myself links, information, etc., that I will use in ezine via email. I keep it in my inbox and then include information in my ezine when I'm actually getting ezine ready.

When I'm preparing ezine, I use previous issue so I can continue along lines of last edition and I update it to current issue.

As I publish online, I need to copy and paste everything into notepad first and then I make sure all links open in a new window, and lastly, I run spell checker over it before uploading. Then I test tracking link to make sure it works before I send out an email with tracking link included.

KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?

EBP: Yes. Make sure you have a good web host that won't shut you down at first spam complaint. I've had several complaints and I only ever send email to personal friends or my subscriber list. Quite often it's a virus sending spam and not me. I've never sent spam in my life. It's just not worth risking everything you've worked hard for to lose over a single complaint!

Another thing: Don't complain to your subscribers! They don't want to hear it! If you use your ezine as a place to complain, then rewrite it, and rewrite it again until it's out of your system - then click send when you've rewritten it completely to sound more positive! :~)

Ask other publishers for resources and help. They'd be happy to help you out.

Try to keep organized so you don't spend too many hours getting your ezine ready. Make up a mental plan of what you want to include in advance, or write it down. Try not to publish late if you can help it, but these things do happen sometimes. :~)

TO: I do write articles occasionally and they are an excellent way to promote your product or service free all over Internet. Also important are few paragraphs that I write at beginning of each ezine allowing me to establish a long-term relationship with my subscribers.

KH: What methods do you use to promote your products or services within your ezine?

TO: I think it's absolutely vital that an ezine not be used primarily to promote your own products or services. With that said, it is also one of fastest and most powerful ways of making money on net.

When I do promote, I use articles that involve services and products that I'm an affiliate of. I cloak link so it doesn't look like an affiliate link.

KH: How do you go about preparing your ezine for publication?

TO: I keep up on latest software, articles and marketing info from marketing pros, search engines, ezines, etc... saving what I consider to be most interesting.

I also have various free weekly subscriptions that email me quotes, jokes, and strange facts. Plus I gather all free & paid ads that have been submitted to HGM during week.

Then on Thursday night I take best of all material I've saved and form a rough draft. Friday morning I polish it up and send it out around noon.

KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?

TO: Don't use your newsletter as just a way of promoting your programs, keep your material fresh and most of all -- it really helps to LOVE WHAT YOU'RE DOING!