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KH: How do you go about preparing your ezine for publication?
EBP: I do a lot of research in days leading up to publication and send myself links, information, etc., that I will use in ezine via email. I keep it in my inbox and then include information in my ezine when I'm actually getting ezine ready.
When I'm preparing ezine, I use previous issue so I can continue along lines of last edition and I update it to current issue.
As I publish online, I need to copy and paste everything into notepad first and then I make sure all links open in a new window, and lastly, I run spell checker over it before uploading. Then I test tracking link to make sure it works before I send out an email with tracking link included.
KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?
EBP: Yes. Make sure you have a good web host that won't shut you down at first spam complaint. I've had several complaints and I only ever send email to personal friends or my subscriber list. Quite often it's a virus sending spam and not me. I've never sent spam in my life. It's just not worth risking everything you've worked hard for to lose over a single complaint!
Another thing: Don't complain to your subscribers! They don't want to hear it! If you use your ezine as a place to complain, then rewrite it, and rewrite it again until it's out of your system - then click send when you've rewritten it completely to sound more positive! :~)
Ask other publishers for resources and help. They'd be happy to help you out.
Try to keep organized so you don't spend too many hours getting your ezine ready. Make up a mental plan of what you want to include in advance, or write it down. Try not to publish late if you can help it, but these things do happen sometimes. :~)
Article by Ken Hill. Want To Publish Your Own E-zine? Don't Know Where To Start? Create as many e-mail lists as you want with unlimited, mailing list capable autoresponders. FREE 30 day trial. http://www.netpromarketer.com/autoresponders.html