Interviews With Successful Ezine Publishers - David Geer

Written by Ken Hill


Continued from page 1

Bottom line: Never personally recommend anything to your list just to make a buck or two.

Now, back torepparttar question. The two promotional methods that work best for me are:

* Solo mailings to my subscribers, which I only send three or four times a year. That's because, if you bombard your list with solos, it can lead to a depressing number of unsubscribes.

* Writing product/service reviews. Again, make sure your review comes from personal experience, not a rehashed ad from someone else. Otherwise, your review will fall on deaf ears.

KH: How do you go about preparing your ezine for publication?

DG: Usually, I work on my ezine everyday. Sometimes, it's just a few minutes here and a few there. For example, if I discover a powerful quote, it gets added torepparttar 124268 *Empowering Thoughts* section of my ezine or, if I hear about either a free report or a free ebook, they might get added torepparttar 124269 *Enjoyrepparttar 124270 Benefits* section.

Bottom line here: by getting your ezine ready ahead of time, your *send day* can be stress free.

KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?

DG: Great question ... just hope my response does it some justice; however, that would probably take a long article - maybe even a booklet. Anyway, to keep it short, I'll just offerrepparttar 124271 following short list of suggestions and information:

* Ask yourself, " Why do you want to publish an ezine?" If it's just to make money, or because some guru recommends it, or because everyone else is doing it, or because you wantrepparttar 124272 status of ezine publisher, and so on, you won't succeed for long. That's because your readers don't care about what you want they only care about what you can do for them.

* Before you start your ezine, educate yourself. Learnrepparttar 124273 basics, such as how to format one, which list server you might want to use,repparttar 124274 best day to mail your ezine, and so on.

* Also, I'd suggest subscribing to some great ezines that coverrepparttar 124275 area that yours will cover. Those ezines will give you some great ideas for your ezine. Don't, however, become a copycat. In other words, you want to add your personal touch, not serve up a rehash of what's already there.

* Yet another wise move for you: Before you decide on your publishing schedule ... daily, weekly, monthly ... or whatever, put together three to five ezines ... ones ready to mail. This will give you a good idea about how often to publish.

* Last, keep in mind that your ezine will be read by living, breathing, feeling human beings ... those folks want to connect with other living, breathing, feeling, human beings.

Article by Ken Hill. Want To Publish Your Own E-zine? Don't Know Where To Start? Create as many e-mail lists as you want with unlimited, mailing list capable autoresponders. FREE 30 day trial. http://www.netpromarketer.com/autoresponders.html


Interviews With Successful Ezine Publishers - Jan Tallent-Dandridge

Written by Ken Hill


Continued from page 1

KH: What methods do you use to promote your products or services within your ezine?

JTD: I use testimonials for products I sell for others or do some recommendations as a trade forrepparttar same in another's ezine. I only promote things I know are worthwhile and almost always use or own myself.

For my OWN products that I have resell rights for or are mine exclusively, I almost always offer a discount or a *bribe* to my subscribers plus I have *reader only specials* quite often.

KH: How do you go about preparing your ezine for publication?

JTD: I use edit pad and clipmate, my 2 best friends for editing. I takerepparttar 124267 previous issue and replacerepparttar 124268 things that need to be replaced such as new ads,repparttar 124269 date, new articles, etc., and userepparttar 124270 old issue as a template forrepparttar 124271 new one.

I collect articles and file them in a folder FOR that issue andrepparttar 124272 same withrepparttar 124273 ads and new offers I am going to make. When I get ready to do an issue I openrepparttar 124274 old issue in edit pad, openrepparttar 124275 folder for that date in my mail center and work away.

KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?

JTD: Yes! Do NOT try to beat all records forrepparttar 124276 largest list inrepparttar 124277 quickest amount of time. Build a slow and loyal readership and concentrate on good content. There are thousands of other ezines out there and you want to make yours stand out fromrepparttar 124278 rest. Be YOURSELF! Let some of your personality shine through and do not follow every so-called *expert*.

Article by Ken Hill. Want To Publish Your Own E-zine? Don't Know Where To Start? Create as many e-mail lists as you want with unlimited, mailing list capable autoresponders. FREE 30 day trial. http://www.netpromarketer.com/autoresponders.html


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