Internet marketing and Public Speaking: Ten Tips for When the Twain Shall meet

Written by Larry Tracy


Continued from page 1

Listen to your presentation, noterepparttar rhythm and cadence,repparttar 108559 "uh's", "y'knows", and check your mastery ofrepparttar 108560 subject.

If videotaping, note your mannerisms and body language, and coordinate your gestures with your vocal inflection.

5. Practice with colleague, friend or spouse

After completingrepparttar 108561 solo practice session, you are ready to practice in front of another person. Choose this person carefully, as you do not want a hypercritic who will find excessive faults with your presenting style. Neither, however, do you wantrepparttar 108562 type of person who finds no faults whatsoever, and praises you torepparttar 108563 skies. You need honest and constructive criticism aimed at "tweaking" your presentation.

6. Convene a "Murder Board" practice session

The "Murder Board, a term I bring to my training workshops from my military background," is a rigorous practice session. It isrepparttar 108564 speakers equivalent ofrepparttar 108565 flight simulator used for training pilots how to deal with in-flight emergencies, orrepparttar 108566 moot court readying lawyers for courtroom combat. Select no more than four people to be your simulated audience, and share with them allrepparttar 108567 intelligence you have gained on your prospective audience. These four people will then role play your audience.

Their comments, questions and criticism help you correct your style of delivery, findrepparttar 108568 gaps in your knowledge, and anticipate questions and objections.

7. Arrive early to meet and greet

Personal contact and interpersonal skills are important forrepparttar 108569 success of any presentation, but they are absolutely vital when you attempt to persuade people to buyrepparttar 108570 product you are selling. We tend to accept information from people we like, but reject it from people we don't like.

When you arrive early, you can get to know members ofrepparttar 108571 audience and let them relate to you as a human being. If it appears appropriate, mention names during your presentation of people you have hadrepparttar 108572 occasion to meet prior torepparttar 108573 presentation. Nothing is so sweet torepparttar 108574 human ear asrepparttar 108575 sound of one's name being mentioned positively by a speaker.

8. Use visuals to support, not to impress

Visual aids, includingrepparttar 108576 ubiquitous PowerPoint, can make or break a presentation. The advantage of using them is that most people are visual and can more readily absorb information that is graphically presented.The danger is that visuals can bore an audience, setting them off into daydreaming, not listening.

Be careful in word choice in your visuals—and, of course, in your delivery—to avoid Geekspeak, unless you are speaking to an audience as familiar with this unique form of jargon as you are. Bottom line ion visuals: Don’t haverepparttar 108577 wonders of PowerPoint remembered, butrepparttar 108578 substance of your presentation forgotten.

9. Employ rhetorical devices

Repetition of key concepts,repparttar 108579 careful use ofrepparttar 108580 strategic pause, and parallel construction are just a few ofrepparttar 108581 devices you can use to add spice and cadence to your presentation.

Two examples of such techniques will illustrate this important tactic. Winston Churchill, instead of saying "We in Britain owe a great debt torepparttar 108582 pilots ofrepparttar 108583 Royal Air Force," expressed this thought withrepparttar 108584 memorable words "Never inrepparttar 108585 field of human conflict have so many owed so much to so few."

President John F. Kennedy used a classic device of parallelism when he said, "We must never negotiate out of fear, but we must never fear to negotiate."

Use your imagination to see how you can arrange words to create such cadence and rhythm.

10. Conduct immediate post-presentation analysis

Your instinct after completing a challenging presentation is to breath a sigh of relief and relax. Big mistake.

Within minutes, sit down with a note pad or tape recorder and recordrepparttar 108586 questions asked,repparttar 108587 reaction ofrepparttar 108588 audience to your presentation, your impression of your own performance, etc.

Don't wait untilrepparttar 108589 next day. Short term memory is precisely that, and you will remember only generalities. The immediate analysis will provide specifics.

Transfer this specific information to your data base, and you have an excellent head start to use inrepparttar 108590 Murder Board leading to your next presentation..

Use these tips, andrepparttar 108591 next time you leave your keyboard, you’ll find you are now as eloquent in front of a group of potential customers as you are behind your computer.



This article is excerpted from Larry Tracy’s book, The Shortcut to Persuasive Presentations. Larry, a retired Army colonel, was hailed by President Ronald Reagan as “an extraordinarily effective speaker.” He is one of the top presentation skills trainers in the US. His website is at the top of Google for "persuasive presentations." http://www.tracy-presentation.com


5 Surefire Ways To Ruin Any Website

Written by Timothy Ward


Continued from page 1

3. Never Ever Advertise

Advertising cost money and it might draw some good targeted traffic to your website. So be sure to never advertise. You can just keep promoting your website through those

same tired free programs that you have been using for years. This should bring you little or no traffic, andrepparttar traffic that does come won't be your target audience so they're almost certain to leave without spending a dime. Awesome!

4. Always Sell A Crappy Product

Selling good products online can get you a good reputation. A good reputation can get you repeat sales and new customers. You don't want all this hassle. So findrepparttar 108558 worst products you can and sell them exclusively. This should damage your reputation torepparttar 108559 point where no one wants to bother buying from your site. Be sure to lie about your product too. This will further ruin any kind of credibility you may have.

5. Never Respond To Any Questions

If someone emails you with a question about your website or products on your website, Do Not Reply. Replying could be considered courteous and businesslike. You don't want to come off that way. It's better to just delete any emails from people who were interested enough in your website to takerepparttar 108560 time to email. Hopefully this will drive them to one of your competitors websites and out of your hair.

There you have it folks. Five great ways to ruin any website. So don't blame me if you don't follow these tips and you become an online success story. I've done all I can to try and help out. And now, if you'll excuse me, I've got to write downrepparttar 108561 URL that's airbrushed onrepparttar 108562 hood of this Ford Explorer beside me...

Timothy Ward enjoys to write and likes to think that people enjoy reading what he writes as well. While this may just be wishful thinking, anyone who does get enjoyment from his writings can visit timward.1afm.com


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