So. Have they? Do you know? It's happening right now. THERE! Oops. It's gone. Did you see it?

What if you knew everything that was happening on your Web site right now and could act on it? Or at least make some simple changes that made their next visit more relevant to them. C'mon. What I'm talking about isn't evil or intrusive. You love it! It's Amazon!

The Internet and web in particular can give us a real-time glimpse into reality -- now. Tracking that information and translating it into actionable steps in both our online and offline experiences can -- and will -- have a huge impact on commerce in general. How much money can you save by simply using Web to test new products, for example. Or a new message. Or a tag line. Or a seminar topic.

Web analytics is just a fancy term for customer research. Use it for that. Use all of that data to educate yourselves. It's just sitting there, waiting. Waiting for you to take it, learn from it, and make your visitors happier, you wiser, and your fanny pack bursting with greenbacks.

Since he was kind enough to buy me lunch and a beer I ran over a few things he might like to consider regarding both his online and offline business. He was like a child that had just been given keys to a sweet shop, he could see potential and he knew it all made sense - and that he could actually make these changes without too much effort.

So why am I saying all this? (No, it's not to promote my latest product or 'sell' you something)

These incidents serve as a constant reminder to me of how some people don't realise that permanent changes can be made in an instant (If you've ever been burnt by fire, you'll know how quickly your mind can set up permanent links).

Where we are today is based on choices we've made, our future can be however we want it. The only thing that needs to happen is for us to decide what we want. This seems so simple, and for anyone who has come to realise truth in that short statement knows that change can be swift and permanent. Unfortunately so many people are walking around in a trance feeling like a victim of world around them that not only do they not take a look around them and see possibilities, but they build a container around their world and define its limits.

Money is a means to an end, it's a currency. If you consider your time and happiness as having a higher value then it becomes much easier to set goals which free up your time and allow you to become happier.

If main thing in your sight is money then you can become caught in a world that revolves around money and restricts your view of important things in life.

I used to wonder why people didn't 'get it' but now I know that before you can 'get it', you need to be in right state of mind open to possibilities.

A guy called Maslo once defined what he termed a 'hierarchy or human needs' which have been basis for many management, leadership and other training courses. His model outlined various levels of peoples needs (like requirement for food and shelter etc.), if you focus your efforts on meeting peoples needs you can find that 'selling' becomes much easier and you feel much better about doing it (which has repercussions of its own).

Andrew Henry Internet Marketing Consultant Money&Motivation Publishing http://www.moneyandmotivation.com