I don't do any marketing at all without using our ROIbot tracking tools. I honestly can't sell a product that I don't use personally. With ROIbot it's not a problem, as it's simply an essential part of good marketing.

You're invited to check out powerful Internet marketing benefits that collection of ROIbot tools offers by visiting http://www.roibot.com/r.cgi?IM10766_mji-1

[Marty]: That's great advice, Mark. I'm always glad to run across other marketers who appreciate power of testing. I'm also a ROIbot Pro user and know how helpful those tools can be.

As an Internet marketer myself, I've become very serious about testing, and have created a different type of testing tool; one that allows split run testing on web sites. It can be used in tandem with ROIbot, and is described at: http://ProfitInfo.com/catalog/v4.htm

What major mistakes do you see Internet entrepreneurs make?

[Mark]: Wow - there are so many. The biggest one is: "making your site for you rather than for your customer." So many people build sites that are shrines to themselves. Who cares, right?

People in general don't care about you - they care about themselves. You've got about 2 seconds to get your visitor's interest - or he will turn around and leave!

[Marty]: Do you have any other advice to those wanting to build successful online businesses?

[Mark]: You bet - you're probably going to hear from everyone that you're crazy. Don't listen to this!

I can't begin to tell you all of "authoritative" statements I've heard from nay-sayers:

"Your business model will never work."

"It's too late to start a new business on Internet." (I heard this early this year when I started ROIbot.)

"It costs millions of dollars to do business online" (A lie perpetuated by those charging millions to set up online businesses! Doing business on Net is cheap if you do it right!)

If I had listened to any of these statements I wouldn't have nearly as much money as I do now.

And those that have said such things to me are making just what they've always made. Bottom line.

[Marty]: Thanks for taking time for this interview, Mark.

Related Help...

Mark Joyner is author of 1001 Killer Internet Marketing Tactics (http://www.roibot.com/kt.cgi?IM10766_mji) and creator of ROIbot suite of Internet power tools (http://www.roibot.com/r.cgi?IM10766_mji). Also check out resources Marty Foley offers for Internet success at: (http://ProfitInfo.com/) and (http://AffiliateProfitInfo.com/)

* Diversity reduces marketing and fulfillment costs.

Reflect on following ways that diversity reduces marketing and fulfillment costs:

o Many marketing costs are same (or nearly so) whether you promote one product or several. Per-item marketing expenses are reduced as each new product or service is added to your line, because each shares marketing costs with all others.

o No customer acquisition cost is involved in selling to existing customers, making such sales more profitable than initial sales.

o Processing an order for multiple items involves nearly same amount of labor costs as a single-item order.

o Per-item shipping costs are reduced when you ship a multiple- item order in same shipment.

* Diversity reduces business risk.

If you diversify your line instead of putting all your eggs in one basket, a dip in sales in one area of your business (due to seasonal variations or other reasons) will have less of an impact. You won't be totally dependent on a single income stream.

All too often, entrepreneurs that recognize value of diversity tend to promote a disconnected mixture of totally unrelated goods. However, real benefits of diversity come from expanding your line of offers around a common theme.

A Proven Way To Diversify Rapidly

I always recommend that you market at least one of your own core products or services that that you have exclusive control over. However, acquiring or developing your own products usually take time.

One way to diversify rapidly is by reselling quality products or services of other suppliers. These should be related to specific interests of your existing clients and prospects.

You could set up drop shipping arrangements with suppliers, or join affiliate programs, which are online equivalent of drop shipping, without many of usual hassles involved.

In short, once you've struck "Internet gold" with one profitable product or service, you can extract more gold from same mine shaft, so to speak, by diversifying and expanding your line of products and services around your chosen theme.