Internet Promotion: Off-Line Site Promotion

Written by Richard Lowe

Continued from page 1

- Flyers are cheap and easy to hand out.

- Direct mail tends to be expensive, but if you haverepparttar right mailing listsrepparttar 124485 payoff can be very high.

- Go to conventions and other special events and pass out your business card and flyers.

- Make up refrigerator magnets, pencils or other small items with your credentials and pass them out.

- Get another business to include your flyer or promotional material in their packages.

- Teach a class and pass out your materials.

- Get mouse pads made up and give them away.

Be creative. There are hundreds and hundreds of other ways to advertise your business offrepparttar 124486 internet. And these can be extremely effective at building traffic and generating sales.

Conventions which pertain to your industry or group can be an exceptionally rich source of leads and new advertising. If you go to those events, remember your goal is to make contacts and spreadrepparttar 124487 word about your site, products or services. Mill around, talk to people, and make sure they leave with your printed materials. In other words, network, network, network.

Small classified advertisements in magazines and newspapers can also be great sources of traffic to your site. Remember, however, to be very cautious and not spend much money on this form of promotion until you find a formula that works. In other words, place small, experimental ads here and there until you findrepparttar 124488 ones that producerepparttar 124489 desired results.

Nothing beats getting a mention on a newspaper or magazine. In fact,repparttar 124490 traffic created by a brief mention in a good-sized newspaper can be huge enough (although of very short duration) to overwhelm a site for a time.

In summary, remember there is more to life thanrepparttar 124491 internet. Believe it or note, most people actually don't spend every waking moment in front of a computer screen. By cautiously taking advantage of this, you can get more people to your site than you might think.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: Weekly newsletter: Daily Tips:

Top 10 Tips to Promote Your Books Through Flyers

Written by Judy Cullins

Continued from page 1

6. Put ordering information on a coupon atrepparttar flyer's bottom. Include ISBN number, Web site URL, and discount information.

7. Make it easy to buy. Say you accept credit cards, checks or money orders. Include your 800 number.

8. Give your buyers allrepparttar 124484 ways to stay in touch with you-street address, e-mail, Web Site, local phone and fax number, and 800 number.

9. Carry at least 25 flyers with you in a folder. Give one to every person you meet. Rememberrepparttar 124485 "law of seven." After seven exposures, you have a buyer!

10. Userepparttar 124486 backside ofrepparttar 124487 flyer. Multiply buying results with more testimonials onrepparttar 124488 back. Include a longer excerpt from your book.

Your flyer is an extension of your book, and one ofrepparttar 124489 least expensive ways to market with print. Print hundreds, even thousands so your book buying public can easily purchase your book.

Judy Cullins: author, publisher, book coach _Ten Non-techie Ways to Market Your Book Online_ _Write Your eBook or Other Short Book-Fast!_ Subscribe to FREE ezine "The Book Coach Says..." Email:

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