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The sales copy was misleading in sense that what you learned only AFTER you sent in your $20 was that in order to implement system you needed to purchase additional items.

Those who were fortunate enough to get in early no doubt made some money with program - but no one made MORE money than its originator, Gary White.

When I decided to write this article, I did some research on Cookie Cutter, and what I discovered was intriguing.

For example, I did a Google search on term "Cookie Cutter" and I had to go to Page 4 before I found any reference to it whatsoever. It was actually a link to a disclaimer put on "Beginner's Central" website that was used in Cookie Cutter's Bootcamp product.

http://www.northernwebs.com/bc/

Another search on "Gary White" found nothing to reference once-famous originator of Cookie Cutter program in first ten pages. I chose not to go any further.

But then I did a search on "This Dumb Little Ad" - THAT got some results. Never underestimate power of a unique headline.

Naturally that led me to many pages which were no longer active. This prompted me to do a WHOIS search on domain name of duplicated pages that were used in program.

Many of you will be interested in learning that domain name cc-pages.com expired on March 5 of this year. Looks like Gary White is out of business. I do recall that he tried to parlay his success with Cookie Cutter into a similar program, but apparently he was unsuccessful.

By that time, most everyone had caught on.

Silent Salesmen

Your own product can and should include your valid recommendations to related resources for user's consideration and benefit. Many ebook authors use this method to lead reader into offers for their other products.

In addition, therein lies one of secrets to success with commission based affiliate sales. The user/reader will be more inclined to accept and act on your recommendations, since your knowledge and authority on topic has been demonstrated by your authorship.

Enable Your Own Affiliate Program

Motivating other marketers to sell for you is next to impossible until you have an original product to offer. Yet with an original product release, announced in right places, you can quickly have dozens, even hundreds of people promoting your product. This tactic alone can take your product into areas of market that you might logistically be unable to reach by your singular efforts.

Open Inroads for Your Next Product

With one successful product release under your belt, you will find that subsequent new products will be met with acceptance and action on part of buyers and affiliates as well. Providing your products are of high quality, this effect will compound over time.

So, it's evident that your own original product holds key to taking your ebusiness to a whole new level. But just how do you go about developing that first product?

That, dear reader, is seed for our next article.

_________________________________________________ Dan B. Cauthron offers original marketing insights and a 7-Volume eMarketing Library to all new subscribers. Join his list by visiting http://www.Earn-Revenew.com or email RevenewTips@ListWarrior.com __________________________________________________ © Copyright 2003 - Serenity Marketing Group LLC All Rights Reserved Worldwide