Internet Nielsen RatingsWritten by Bryan Brandenburg
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Other Statistics Alexa also has a variety of other useful statistics about websites. It lists number of important links to website which is a factor when it comes to Search Engine Optimization. This would not include most "link farms" and relatively less important website links. It also shows where visitors are spending their time on a website and what other websites visitors are surfing. Top Website Listings There is also top website listings and top category listings for a number of vertical markets. Want to find out top sports sites, business sites or even photography, it's all here. This is really useful when you're looking at dominant players in your market and trying to emulate best in your category. Install Toolbar Now Although anyone can get great information on Alexa just by going to website, you'll want to install toolbar for real-time analysis of every website you visit. Not only will you be able to determine relative ranking of every website you visit, but you'll instantly see related websites that may aid in finding whatever you're looking for. You can download toolbar now at www.alexa.com.
Bryan Brandenburg has published 5 books as well as a number of articles both in print and on the internet. He has published almost 30 software programs both for consumers and business. More information and articles can be found at www.vmmg.net
| | Will Seminars Get You Clients? Written by C.J.Hayden
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Whether seminar you are planning is promotional or for profit, estimate your projected income and expenses before making a commitment to proceed. Base income you project solely on fee you will charge per person multiplied by number of attendees you expect. Don't include any projected spinoff business in your income estimate. If you land new business, you will still have to work additional hours to earn that compensation. Typical expenses include design and printing of a flyer or brochure, postage, posting a notice on your website, purchase of mailing lists (if you don't have your own), print and Internet media ads (including calendar listings), facility rent, audiovisuals, handouts, and refreshments. You should also consider cost of your own time to design promotional materials, compile lists, compose e-mails, and make phone calls, as noted below. In designing a snail mail or e-mail campaign for your seminar, keep in mind that it is quite typical to get only one registration for every 100 pieces you mail, even with a pre-qualified list. Subtract your projected expenses from your income, then make a rational decision on whether to proceed. If purpose of your seminar is to get business, estimate how much spinoff business is likely. Before going ahead, ask yourself if there might be an easier or cheaper way to get that many new clients or contracts. If your purpose is to make money, divide your expected profit by number of hours it will take you to design, market, and deliver your seminar. Is that amount a reasonable level of compensation for you? If your best guess at numbers tells you that producing a seminar makes good business sense for you, go for it! Because people do business with those they know, like, and trust, seminars can help you build a solid client base. And because repeat contacts raise awareness, mailings and ads about your seminar will generate more visibility for your core business.
C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at http://www.getclientsnow.com
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