Internet Marketing Tools - FTP Basics

Written by Shelley Lowery

Continued from page 1


Read - 4 - r Write - 2 - w Execute - 1 - x None - 0 - -

- Read permissions are enabled withrepparttar number 4 orrepparttar 131886 letter r.

- Write permissions are enabled withrepparttar 131887 number 2 orrepparttar 131888 letter w.

- Execute permissions are enabled withrepparttar 131889 number 1 or repparttar 131890 letter x.

- No permissions are enabled withrepparttar 131891 number 0 or a dash.

Each of these permissions will be set for each ofrepparttar 131892 following:

Owner Group Other

To give you a better idea of how permissions are set, below is an example of a script that requiresrepparttar 131893 permissions to be set to 755 -- it breaks down like this:

7 - Representsrepparttar 131894 permissions forrepparttar 131895 Owner (you). The owner has been given Read, Write and Execute permissions. 4+2+1=7. This can also be written like this: rwx

5 - Representsrepparttar 131896 permissions forrepparttar 131897 Group (individuals with access to your server). The Group has been given Read and Execute permissions. 4+1=5. This can also be written like this: rx

5 - Representsrepparttar 131898 permissions forrepparttar 131899 Others (website visitors). The Others have been given Read and Execute permissions. 4+1=5. This can also be written like this: rx

755 is equal to rwxrxrx

Changing File Permissions with Your FTP program:

If you would like to set your file permissions through your FTP program, you can do so like this:

1. Log into your server and locaterepparttar 131900 directory that contains your file. 2. Highlightrepparttar 131901 file that you would like to change permissions. 3. Place your mouse pointer overrepparttar 131902 file and right click to launch a menu. 4. Click on "chmod (UNIX) to launchrepparttar 131903 "permissions" window. 5. Set your permissions and click on OK.

In addition to setting permissions with your FTP program, most web hosts will enable you to set permissions through your web page management system.

If you're managing your own website, having a good FTP program is an absolute must. Not only will it provide you with some independence, but it will also enable you to have complete control over your files.

Copyright Shelley Lowery 2002.

This article was adapted from the highly acclaimed ebook series, Web Design Mastery. Web Design expert and author Shelley Lowery's latest ebook is an in-depth guide to professional web design that is rapidly becoming known as the "Bible" for professional web design.

How to Calculate and Speed-Up the Download Time of Your Web Site

Written by Herman Drost

Continued from page 1

2. File Formats - There are two main types of images onrepparttar Web: GIF (Graphics Interchange Format) and JPEG (Joint Photographic Experts Group) files. Each format compresses files differently and each exhibits different strengths and weaknesses.

The GIF standard works better for images with large areas of similar, flat colors, such as logos, drawings and diagrams.

JPEG is better at compressing photos and images with complex and widely variable colorings. Within each standard, you can adjust quality settings. Those adjustments will affect file size and image appearance.

The key to optimization is to try out allrepparttar 131884 different options to achieverepparttar 131885 smallest possible file size while maintaining an acceptable level of quality.

3. Reuse Your Images - increaserepparttar 131886 efficiency of your site by making intelligent use ofrepparttar 131887 fact that browsers usually cache (save for later use onrepparttar 131888 user's hard drive) downloaded files, including Web site images. Therefore, when a page calls for an image that's already been used, it loads and displays much more quickly on subsequent page views because it is coming from a local hard drive rather thanrepparttar 131889 Internet.

Therefore, one ofrepparttar 131890 wisest things you can do is to reuse images; whenever possible, userepparttar 131891 same logo on multiple pages,repparttar 131892 same graphic buttons andrepparttar 131893 same graphic dividers. Afterrepparttar 131894 first time a user loads these elements, they'll pop up very quickly on subsequent pages.

4. Text - text on pages loads far more quickly than images, permitting you to convey more information more efficiently. Don't have a page on your site that makesrepparttar 131895 user scroll down several times. Too much text on one page will slowrepparttar 131896 download time of your site. It will also make it very tiring for your visitor to read all your text.

5. Web Site Enhancements - there are hundreds of other elements you can choose to include on your site. This may include such things as: search boxes, pull down menus, opinion polls, hit counters, rotating banner ads, associate programs etc. You can have a multitude of options to add virtually unlimited functionality (and clutter) to your web site.

To sort out if you need any of these extras, ask yourselfrepparttar 131897 question: How does it help me accomplishrepparttar 131898 purpose of this web site? If you can't think of a good answer, chances are you don't needrepparttar 131899 extra element. Make sure they fit into your site's overall aesthetics. Check how they affect load times.

By reducingrepparttar 131900 download time of your web site, visitors will return because they remembered how fast it was to find what they wanted (rather thanrepparttar 131901 slower site of your competitors). This may ultimately increaserepparttar 131902 number of your sales.

Herman Drost is a Certified Internet Webmaster (CIW) owner and author of Site Design and Low Cost Hosting (

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