Internet Marketing Strategy: The Advertising Co-op

Written by Robert A Kearse

Continued from page 1

It is an advertising axiom that TARGETED ADVERTISING bringsrepparttar best results. By TARGETED I mean you are advertising directly to a group that has demonstrated an interest in essentiallyrepparttar 143738 area you are promoting.

Such as advertising a search engine submission service in an ezine devoted to website promotion.

With over 300,00 online ezines in existence finding an ezine that covers your target market should be easy.

To find appropriate ezines for advertising these are two ofrepparttar 143739 best ezine directories available:

Final thoughts: (1)Do not advertise in any ezine you have not subscribed to.

You want to make surerepparttar 143740 ezine offers QUALITY information and is being read by its subscribers.

(2)Distribute a list of co-op participants with name and email address to all co-op members.

(3)For network marketersrepparttar 143741 advertising co-op isrepparttar 143742 perfect promotional choice.

(4)If you are a member of a free-to-join multi level advertising program, where you can contact downline members, organizing a co-op can have long term benefits for a very modest cost.

Even though you are doing paid advertising for a program that does not give an immediate cash reward to co-op members via 'sales', THE LIFETIME BENEFITS FROM INCREASING YOUR ADVERTISING FIREPOWER CAN BE DRAMATIC!

Robert A. Kearse is editor of THE TAX TORPEDO Work At Home Newsletter. Each issue features valuable FREE tools and resources that you can use as subscription incentives to build your own opt-in lists. Articles on Internet marketing strategy. Extraordinary bonuses for new subscribers!

What do Your Clients Need?

Written by C.J. Hayden

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Seasoned corporate consultants know that you always get inrepparttar door at a company to solve its "presenting problem." Ifrepparttar 143633 company has already identified that they have a need it turns out you can fill, you stand a much better chance of being hired inrepparttar 143634 first place. Once you are in and working for them, you will no doubt uncover all sorts of other issues that need to be addressed. And since you are already onrepparttar 143635 scene, building rapport and trust, of course they will retain you to help resolve those problems. This is just as true for any service business professional, from psychotherapists to graphic designers. The client hiresrepparttar 143636 designer to create business cards; thenrepparttar 143637 designer discoversrepparttar 143638 client doesn't have a logo. Whenrepparttar 143639 designer showsrepparttar 143640 client how much more impressiverepparttar 143641 business cards would be with a custom logo on them,repparttar 143642 client agrees to pay for one. But ifrepparttar 143643 designer had approached that person about creating a logo,repparttar 143644 client would likely have refused. Inrepparttar 143645 client's mind, it was business cards that were needed. Don't worry ifrepparttar 143646 most popular issues aren'trepparttar 143647 ones you most want to work on with your clients. Chances are that if you attract prospects by marketing to their perceived needs, you'll create opportunities to explore other options with them. But if you market something they don't yet know they want, you may never get to have that conversation.

C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at

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