Your Ad Copy

Your headline and copy are most important part of your entire strategy. Your headline must grab your potential customers' attention and force them to read on. Your copy should tell them exactly what you have to offer and persuade them to visit your site.

Avoid attracting freebie hunters by not mentioning free stuff within your ads. By weeding out those potential visitors expecting to get something free, you will attract a more targeted audience of potential buyers. There is no need to pay for visitors that weren't interested in buying anything in first place.

Your listing should lead your potential customer directly to your product with no other distractions. In other words, if your product isn't on your main page, then don't direct your potential customers to your main page and make them search for your product. Direct them to your product's page.

Reviewing Your Reports

Once your campaign begins, make sure you take time to review reports provided by pay-per-click services. These reports will provide you with information in regard to how well each of your keywords are performing and enable you to adjust your keywords or change your bids accordingly.

To increase your traffic even further, don't just stop with one pay-per-click Search Engine -- try several at time. The more streams of traffic flowing to your site, better.

Here is a list of some of top pay-per-click Search Engines:

http://www.overture.com http://www.Bay9.com http://www.Win4win.com http://www.Findwhat.com http://www.7search.com

Visit http://www.payperclicksearchengines.com for a complete list of over sixty pay-per-click Search Engines and reviews.

If you're serious about your business and you're ready to drive a stampede of targeted traffic to your website, then give pay-per-click Search Engines a try. They're well worth small investment.

Copyright © Shelley Lowery 2001-2002

You can buy subscribers to build your ezine lists. You can use pay-per-click search engines. You can read hundreds of e-zines for great free tips. You can make money through free affiliate programs. You can swap for free ads that reach over 10,000 people at a time. You can make a lot of money from e-bay and online auctions. You have a lot more potential partners for joint ventures than they ever had.

Most importantly, you can buy "how to" products from people who are internet marketing millionaires. You can follow their directions to get where they are. They had to make it up from scratch when times were harder and now you can do it faster with fewer mistakes.

So if you really want to make good money online what do you do? Research big dogs. Do what's been proven to work. And treat your business like a business or you'll end up with an expensive hobby. If you're just kicking tires to see what'll happen, nothing will. This is true with anything you do in life, not just internet marketing.

Internet marketing is a tremendous vehicle for making great money. Like any vehicle, it won't go down road if you don't gas it up, turn key and push on accelerator.

How long it takes to get to top of hill at end of road depends on how much gas you put in, how hard you press accelerator, how well you steer and how good your map is.

The first year you drove a car did you drive as well as you do now? No. You've gotten better with experience. So don't expect money to fall out of sky first year you do internet marketing. Can you make good money first year? Sure. But it depends on how much work you do to pay your dues and get some experience. Like driving a car, longer you do it better you get (which means more money you make).

If you're a tire kicker I suggest you put your money in your pocket, walk away now and spend your time on something you love to do. If you're driven to build your own business I suggest you invest your time, energy and money into internet marketing. The payoff can be priceless. See you at top of hill at end of road.