Exercise #2 - Close your eyes momentarily and for period of approximately 1 minute I want you to do try and achieve following.

I want you to think of a red rose for 1 minute. Do it now.

This task was relatively easy huh? Now to point of exercise..

The focusing of red rose was relatively easy enough, second exercise also holds key to first exercise of NOT focusing on black dog. The most effective way to NOT think of something is to think of something else.

Most importantly, we need to be aware that not thinking of something actually focuses goal oriented part of mind on that very thing, just as effectively as if you had chosen to think of it directly.

One can observe principle of this exercise at work very effectively when parents walk their children home from school, they tell their children NOT to jump in puddles right? But almost as if you could set a clock by it, your kids are back doing exactly what you told them NOT to do, yep they are jumping in puddles.

By parent saying to their children, don't jump in puddles, this draws kids attention directly to puddles and in they go. Then parents have cheek to get upset at children after they have quite effectively, if somewhat unconsciously directed them straight into puddles.

So how do you keep your children from jumping in puddles you ask?

Think about it for a moment. The mind is a goal orientated decision making tool, you want mind to focus away from puddles, where do you want mind to go? On dry ground of course, so effective thing to say is "keep on dry ground", this focuses mind of child on dry ground and not on puddles.

Have you ever seen a child carrying a full bowl of soup? What is natural reaction?

You shout "don't spill bowl of soup" right? But by doing so, what has child's mind registered?

Yes, you are telling him to spill soup by focusing his mind on spilling it, then there is insult added to injury when you say "you clumsy kid, why didn't you do what I told you"? So not only does child feel guilty for making a mess, he or she then gets a negative affirmation as well.

So how do you get child to NOT spill soup? Think what do I want child's mind to do and answer is "keep soup bowl level".

Focus mind towards required task, invariably this will focus their mind away from negative result that you instilled in their mind.

This is a very powerful psychological concept that can be effectively implemented into your internet marketing campaigns. If you want your customers to do something, maybe telling them not to do it may be more effective in certain situations, definitely "food for taught". This approach would also help to instil one of most powerful action emotions also, curiosity :)

Two very different sides to same coin, sit and ponder on this theory for a while, think of many possibilities and how you could make it work for you and your internet marketing campaigns.

However, if you are emotionally responsible, you will feel and respond entirely differently. The first thing you might do is to tell yourself that another person’s anger has nothing to do with you. Perhaps that person is having a bad day and is taking it out on you. Perhaps that person is feeling hurt or inadequate and is trying to be one-up by putting you one-down. Whatever reason for other’s anger, it is about them rather than about you. An emotionally responsible person does not take others’ behavior personally, knowing that we have no control over others’ feelings and behavior, and that we do not cause others to feel and behave way they do - that others are responsible for their feelings and behavior just as we are for ours.

The next thing an emotionally responsible person might do is move into compassion for angry person, and open to learning about what is going on with other person. For example, you might say, “I don’t like your anger, but I am willing to understand what is upsetting you. Would you like to talk about it?” If person refuses to stop being angry, or if you know ahead of time that this person is not going to open up, then as an emotionally responsible person, you would take loving action in your own behalf. For example, you might say, “I’m unwilling to be at other end of your anger. When you are ready to be open with me, let me know. Meanwhile, I’m going to take a walk (or hang up phone, or leave restaurant, or go into other room, and so on). An emotionally responsible person gets out of range of attack rather than tries to change other person.

Once out of range, emotionally responsible person goes inside and explores any painful feelings that might have resulted from attack. For example, perhaps you are feeling lonely as a result of being attacked. An emotionally responsible person embraces feelings of loneliness with understanding and compassion, holding them just as you would hold a sad child. When you acknowledge and embrace feelings of loneliness, you allow them to move through you quickly, so you can move back into peace.

Rather than being a victim of other’s behavior, you have taken emotional responsibility for yourself. Instead of staying stuck in feeling angry, hurt, blaming, afraid, anxious or inadequate, you have moved yourself back into feeling safe and peaceful.

When you realize that your feelings are your responsibility, you can move out of emotional dependency. This will make a huge difference within you and with all of your relationships. Relationships thrive when each person moves out of emotional dependency and into emotional responsibility.