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Exercise #2 - Close your eyes momentarily and for period of approximately 1 minute I want you to do try and achieve following.
I want you to think of a red rose for 1 minute. Do it now.
This task was relatively easy huh? Now to point of exercise..
The focusing of red rose was relatively easy enough, second exercise also holds key to first exercise of NOT focusing on black dog. The most effective way to NOT think of something is to think of something else.
Most importantly, we need to be aware that not thinking of something actually focuses goal oriented part of mind on that very thing, just as effectively as if you had chosen to think of it directly.
One can observe principle of this exercise at work very effectively when parents walk their children home from school, they tell their children NOT to jump in puddles right? But almost as if you could set a clock by it, your kids are back doing exactly what you told them NOT to do, yep they are jumping in puddles.
By parent saying to their children, don't jump in puddles, this draws kids attention directly to puddles and in they go. Then parents have cheek to get upset at children after they have quite effectively, if somewhat unconsciously directed them straight into puddles.
So how do you keep your children from jumping in puddles you ask?
Think about it for a moment. The mind is a goal orientated decision making tool, you want mind to focus away from puddles, where do you want mind to go? On dry ground of course, so effective thing to say is "keep on dry ground", this focuses mind of child on dry ground and not on puddles.
Have you ever seen a child carrying a full bowl of soup? What is natural reaction?
You shout "don't spill bowl of soup" right? But by doing so, what has child's mind registered?
Yes, you are telling him to spill soup by focusing his mind on spilling it, then there is insult added to injury when you say "you clumsy kid, why didn't you do what I told you"? So not only does child feel guilty for making a mess, he or she then gets a negative affirmation as well.
So how do you get child to NOT spill soup? Think what do I want child's mind to do and answer is "keep soup bowl level".
Focus mind towards required task, invariably this will focus their mind away from negative result that you instilled in their mind.
This is a very powerful psychological concept that can be effectively implemented into your internet marketing campaigns. If you want your customers to do something, maybe telling them not to do it may be more effective in certain situations, definitely "food for taught". This approach would also help to instil one of most powerful action emotions also, curiosity :)
Two very different sides to same coin, sit and ponder on this theory for a while, think of many possibilities and how you could make it work for you and your internet marketing campaigns.
About The Author Ė Written by Steven Hands ďThe Mind Manipulation MarketerĒ. Come join Stevenís free monthly newsletter @ http://www.hypopticmarketing.com and implement these powerful psychological triggers into your internet marketing game.