I don't know about you but after about 3rd e-mail following sign-up to someone's list, I pretty much ignore all follow-up e-mails from marketers that I know for sure their e-mails deliver nothing but promotions. What's your take on that?

However, as I said earlier, I almost always open e-mails from marketers that send me a free content. Did I just say, "Almost Always?" What's that all about?

There are quite a few e-mails, newsletters, ezines and such that provide a free content in forms of articles, reports, tips and so on. So then, which ones would be ones that I always look forward to?

In other words, which ones are e-mails (non personal e-mails) that I always open no matter what?

Have you ever thought about this? Which e-mails do you open and read most of time and which e-mails go straight to trash can?

Well, I currently have only 4. Only 4 e-mails that I actually can't wait until next issue. How about that?

By way, I'm subscribed to quite a *few hundred* lists that I receive e-mails from. Yet, there are only 4 that I can't wait until next issue. I open and read those 4 even if I'm dead tired or busy over my head.

To make one thing clear, I'm talking about a free subscription. I'm not referring to paid subscription to a newsletter. That comes with special benefits. I'm talking about an everyday marketing or a distribution list that we might end up on.

So, what' so special about these 4?

The content they provide is articles, movie files or other forms that they write or create from their experience. They write what they actually do. At least for most part.

They're not providing articles that have been picked up from ezine directories, even though I enjoy reading those articles too as I spend countless hours browsing through those directories.

But these 4 marketers are unselfishly sharing what they actually do. And that comes with a free newsletter. Can't beat that!

When I open their e-mails, I know that I will learn something that will benefit me. And I will not just learn how to .... whatever .... but I will learn from their ... let me repeat that ... from THEIR personal experience.

So e-mails that deliver a free content from sender's personal experience will get my immediate attention. The e-mails that deliver a free content that will teach me something, but not necessarily from sender's personal experience, are being saved for most part.

The pure promotion e-mails, well .... I do go through them .... sometimes .... when I'm looking for ideas .... but for most part .... I've developed a tendency to ignore them. Shocking but true. Again, what's your take on that?

On other hand, marketers who deliver e-mails with a free content from their personal experience, innocently insert a promotion or two within their newsletter. After one, two, three or so e-mails, I would go:

"Hhhmmm! I wonder what is he or she going to teach me with book that they're selling? I mean, I'm learning quite a lot already but there's gotta be more in these books that they're selling or recommending."

So, there goes my credit card. :-)

Don't get me wrong. I invest all time in products that will teach me something that I lack. But I've spontaneously bought a lot of products that I didn't really need. And that was all due to generosity of marketer that was unselfishly teaching me already, something from his or her personal experience.

Put this to a test. Find out for yourself. Share your experience with people, whether good or bad, and see response. But if you've been spamming them with countless promotions already, it may take a little longer until they see *the new you.*

I'm carefully watching my hit count for each issue of my bulletin. This article was part of my third one. But my first one had a 57% response. My second one had a whopping 72% response. I can't wait until I see numbers for this issue.

TSM Bulletin is located at http://tsmbulletin.ogdteam.com.