Internet Marketing: Avoid "Blind Sheep" Mentality

Written by Andrea Wilson


Continued from page 1

Here's a true story to help you understand what I mean. Several months ago I downloaded a trial copy of a software package called "Postmaster Express" by Online Automation. Online Automation started emailing me to see how I liked it. Afterrepparttar trial was over, they kept emailing me...and emailing me. When I was finally inrepparttar 121117 market to make a buying decision on an auto responder solution for my business and guess who came to mind? Did I buy from them? Yes. They had been in my face for months. They didn't give up...and they gotrepparttar 121118 sale. This is an important lesson.

Postmaster Express: http://www.post-master.net/rs/Andrea_Wilson

7. Have more than one product or service to offer so if one dries up, you don't starve.

If you have only one product or service, think of other ways to attract new customers: re-write stale sales copy, revamp your web site, get creative with your advertising.

For instance, if you're a chiropractor, be creative in your advertising. Target different segments of your market: today baby- boomers, tomorrow seniors. Or start a new fashion: "New Moms: How to Stay on Your Feet Longer and Enjoy it More."

How you accomplish each of these seven principles depends on who you are, what you already know, what information you read, what you have time and money to invest in, what appeals to you, and what your skills are.

I'm a writer. I write a newsletter, Press Releases, articles, etc., but I'm not an expert at writing sales letters. That's a different skill. While I'm learning, I can userepparttar 121119 skills I already have to market my services. Maybe it'll turn out that my particular services sell better using my methods inrepparttar 121120 end and I never have to worry about sales letters.

Besides, if every web site is turned into a one-page sales letter because "that's what works," pretty soon everyone will be jaded and stop reading them. If you do something different with your web site, maybe you'll getrepparttar 121121 traffic. People come torepparttar 121122 Internet to find information. That'srepparttar 121123 reason sales letters on web sites are often cleverly disguised as information. The price -- even if it's free -- has to be buried way atrepparttar 121124 bottom sorepparttar 121125 benefits ofrepparttar 121126 product or service have really hookedrepparttar 121127 visitor before they realize they're being sold. (There's a little sales letter advice for you.)

Don't forget to look at your own interests and skills. Maybe you love participating in forums frequented by people who'd benefit from your product. It's easy for you to chat with them and they grow to trust you. The next thing you know, they're buying from you. Do you have to learn to write Press Releases? I don't think so.

If you or I do exactly what everyone else is doing, we'll be blind sheep, using stale methods to sell stale ideas. Followrepparttar 121128 basic principles, get advice on ways to accomplish each one. Then put your own twist on them and stand out fromrepparttar 121129 flock.

Andrea Wilson is a writer, web designer and author of the email newsletter "From Niche to Rich!" You can email Andrea at andrea@ablewebs.com. Subscribe to her newsletter at http://www.ablewebs.com/newsletter.htm. Visit Andrea’s web site at http://www.ablewebs.com.


Cut Out The Middle Man For Maximum Profits

Written by Willie Crawford


Continued from page 1

But what if you just want to feel more in control of your web business. What if you have that nagging feeling that if you knew a little more aboutrepparttar way things worked, you could cut your operating expenses by 50 - 70%? Is that possible? Yes, it is. You just need to know where to look to uncoverrepparttar 121116 facts that your current suppliers certainly aren't going to encourage your to look for. You need to get over your fear of a little technology too, since cutting outrepparttar 121117 middlemen does often require you to understand how things work.

Why am I rambling on and on about how you can take charge of your business and cut outrepparttar 121118 middleman? Partly because I've recently started doing more and more of this. I also wanted to tell you about a workshop my friend Fred is conducting on this very topic. Fred has to be irritating a lot of people, because he teaches you exactly how to become your own web host, handle your own domain registrations, and generally take responsibility forrepparttar 121119 things that your business survival depends upon.

Take a moment now and read some ofrepparttar 121120 things Fred shares with you! You'll probably discover a whole new world that you never gave much thought to. Don't miss out on this: http://williecrawford.com/cgi-bin k.cgi?fred

It's virtually impossible for you not to benefit from having read this article and investigating Fred. That's because from this day forward, you will always wonder if you could, and if you should be getting a better price when you buy products on-line. Asking questions like this and then takingrepparttar 121121 appropriate action is one ofrepparttar 121122 things that will allow you to break out ofrepparttar 121123 "pack." At least realize today, thatrepparttar 121124 on-line world really is no different thanrepparttar 121125 off-line world, and that there are ways to buyrepparttar 121126 goods and services you need wholesale. Then your job becomes to discover how. I've shown you one answer :-)

Willie Crawford is an expert on internet marketing, joint ventures, buying and selling reprint rights, and building business through networking. His directory of seminars, workshops, conferences, and tele-events is at: http://InternetMarketingSeminarSchedule.Com


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