Global distribution becomes a lot easier this way. As a big fan of foreign films, I often have to hope that movies I want to see pop up on EBay, or wait for one of my infrequent trips to a larger city than I live in to visit their markets and/or Chinatown in order to purchase movies. I'd love option of buying movies with greater ease online.

There are already a few sites out there offering purchase of movie downloads, although I'm not sure how legality and licensing of these ventures works. The content available from sites is often quite limited (and we're talking really quite limited here, most recent flick I found on one site was from 1980), but right idea is there. Music is also being sold online through such places as Apple Music Store and MSN Music Store. These offer songs for download at about $0.99 a song, which is cheap, easy, quick, legal and more likely to get your money to artists as opposed to big corporations manufacturing CDs.

So, I've come around to idea of online distribution and its beneficial application to movies, music, software and even books. I still like my colourful boxes and cases but there are some movies that I own simply because I wanted to see them. The local video rental shop didn't have a copy, so resorting to buying them is an expensive way to see what a film is like. I guess my hopes for a completely uncompressed format are all but lost (not that it really matters any more with ever increasing quality of technology). If distributors will just get onto this idea as soon as possible they can solve many of their problems and ours within a very short period of time.

The future of Internet marketing on portals, etc.

When we talk about portals, we do see quite a few portals that have its unique loyal audience. And it is these unique loyal audiences which will increase credibility of portal, in other words, increase CPM & CPC rates, and improved results. So next point we see here is an increase in portals focus towards its audience, if it really wants to be in business and make business.

The future of e-mail marketing

E-mail was there and it is here to stay. Apart from telephone, and other various mediums of communication, e-mail has grown to become an integral part of communication. Although it took quite sometime for e-mail to be recognized as next level of direct Internet Marketing, it has grown quite fast, and with its growth, came a lot of SPAM and with SPAM came legislations and with legislations came awareness, and all this while, we had some really smart companies already using this medium to achieve maximum results.

Yes, try sending a bulk mail now, and there is a good chance that it will land up in e-mail users "BULK" folder as compared to "golden era" when a "bulk" folder was non existent. However, with increase in awareness, and also effectiveness of e-mail marketing, we have seen quite some companies started up that solely live out of e-mail marketing niche segment.

What we can expect to see would be an increase in number of SPAM mails. No matter how many SPAM checking applications be set up, some mails do work their way around to end up in your inbox. And loser in this battle between "good" and "evil" mail will be that genuine mail that your dear friend sent you.

The E-mail market will have to get its act right so as to ensure that it does not end up as a completely messed up segment. Google has taken e-mail marketing to new heights, in terms of advertising its ads relevant to e-mail content. This is one indication that while Google could very well jump into e-mail marketing segment, given fact of number of e-mail addresses it should be having on its data centers.

However, fact remains that e-mail marketing must and should improve its act if it has to stay in business. At end of day, we would not to see people frustrated to such a extent that they completely stop using e-mail, or may be work around this in a way that real e-mail addresses are actually cloaked and only application would know real e-mail address that has to be delivered to.

All said and done, Internet marketing is one segment that really requires a professional's hand and mind. Although simple it might seem, this is one area of marketing which marries technology and marketing bring you this intriguing world of what we call Internet.

Looking at this through bigger perspective, we can see an increase in revenues that will be spent towards having a successful Internet marketing campaigns, thereby, adding impetus to fact that Internet Marketing is here to stay.