"Internet Direct Mail Is Different: 14 Things To Remember"

Written by Aran Kay


Continued from page 1

7. Premiums still work online. Maybe even better. You haverepparttar opportunity online to animate your premiums in action or even make them interactive. Try this out and see how it effects your results.

8. Sweepstakes work great online. This is because it is usually much easier forrepparttar 124973 prospect to quickly fill out their information on an online form than to fill out a paper-based form and then have to mail it.

9. Avoidrepparttar 124974 word FREE inrepparttar 124975 subject line. FREE is too blatantly promotional a word for people to bother opening your e-mail. Besides that, many online users now employ "spam filters" which work to screen out unwanted mail. FREE is often a word that these filters pick up and then they'll delete your message before it ever reachesrepparttar 124976 prospect's inbox.

10. A headline is a headline is a headline. Start your email off with one that will draw your reader intorepparttar 124977 package. Try to make it different from your SUBJECT line. Your best benefit up front usually doesrepparttar 124978 trick. Injecting a news feel and some self-interest doesn't hurt either.

11. ALWAYS include an opt-out statement! The only thing more powerful than good will towards your company is ill will. Don't make any prospect feel like they've been spammed. Include an un-subscribe or remove statement atrepparttar 124979 end of your e-mail.

"We here at ABC Company respect your online privacy. If you received this message in error or simply do not wish to receive further e-mails from us, please reply to this e-mail and type REMOVE inrepparttar 124980 subject line."

12. For once, shorter is better. In TDM, we all know that long copy generally works better. But in IDM, brevity isrepparttar 124981 key. If some of your prospects require more information before they make a purchasing decision, include a click-through to an expanded version of your e-mail.

13. Remember in IDM, you can use viral marketing techniques. This is not possible with TDM as you cannot tell a prospect to make 10 copies of your message and then pass them on to neighbors and friends. But in IDM, make surerepparttar 124982 prospect understands that your fantastic deal is not exclusive to them. They should pass on this message to others they think would be interested.

14. Online users prefer free trials or bill me later offers to money-back guarantees. While online transactions are rising every day. Some prospects are still wary about sending their credit card info overrepparttar 124983 internet. They would much rather just send their shipping info. Tryrepparttar 124984 product for a while. And then choose their payment option whenrepparttar 124985 time comes.

Aran Kay is a marketing consultant and freelance copywriter with experience working for Nintendo, Direct Energy, Kellogg's and more. He has written numerous marketing articles and includes a selection of them on his web site. www.ProfessionalCopy.ca is also your source for "The 52 Best Marketing Web Sites." It's a great resource and yours FREE just for visiting his web site.


Website Marketing 101

Written by Scott 'Gears'


Continued from page 1

3. Use those keyword phrases throughout your site or particular page. Reinforce what topic you are addressing within that page (content).

4. Publish an article or newsletter that shows you are an authority onrepparttar topics you cover (or try to sell).  Just a spiffy sales letter is not enough. This is also critical in acquiringrepparttar 124972 email addresses of prospective customers.

5. Create some banner ads with impact for future partnership advertising. You will use these on your site as well as banner partners you can swap impressions with.

6. Begin considering what types of businesses or partners would or could compliment your offerings. Start a list.

7. Important: Create a budget for marketing your website. Yes, there are many things that you can implement for free, however, successful websites HAVE spent money wisely to get them to where they are. Don't be fooled, you WILL spend money on marketing your website - it could be potentially more than what your website costs you to build. The verse goes like this... "Build it and they won't come". You may have already learned this, and that is why you're here. There is much, much more, and we would be happy to help you, but this is a good start.

Good luck with your promotions!

Copyright © 1996-2003 SS and Hyperformance Media

http://www.hyperformancemedia.com ss@hyperformancemedia.com

Scott is the Founder and Sr. Project Manager for Hyperformance Media.com, a Technology Marketing Company serving online businesses since 1996. His 23+ years of experience in the computer industry will help you succeed. Their website offers free education & resources that will assist any business in successfully & ethically marketing their company online.

http://www.hyperformancemedia.com ss@hyperformancemedia.com


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use