Internet Advertising - What Went Wrong?

Written by Sam Vaknin

Continued from page 1

This leads to desensitization and a revolt ofrepparttar user. Users resentrepparttar 100985 intrusion, are incensed byrepparttar 100986 coercive tactics of advertisers, nerve wrecked by protracted download times, and unnerved byrepparttar 100987 content of many ofrepparttar 100988 ads. This is not an environment conducive to clinching deals or converting to sales.

There is alsorepparttar 100989 issue of credibility. The bulk of online advertising emanates from dot.coms. Even prior torepparttar 100990 recent stock exchange meltdown, these were not considered paragons of rectitude and truth in advertising. People learned to distrust most of what they read in Internet ads. Scorched by scams, false promises, faulty products, shoddy or non-existent customer care, broken links, or all ofrepparttar 100991 above - users learned to ignore Web advertising and relegate it to their mental dust bins.

More about credibility onrepparttar 100992 Web here:

The In-Credible Web

Willrepparttar 100993 medium ever recover? Probably not. Asrepparttar 100994 Internet is taken over by brick-and-mortar corporations and governments, online fare will come to resemblerepparttar 100995 offline sort. Online ads will be no more than interactive renditions of their offline facsimiles. The revenue model will switch from advertising to subscriptions and "author-pays". The days of free content financed by advertising are over.

This does not mean thatrepparttar 100996 days of free content are over as well. It only means that new, improved, realistic, and clutter-free revenue models will have to be found. There are some interesting developments in scholarly online publishing as well as inrepparttar 100997 fields of online reference and self-publishing. But these are early days andrepparttar 100998 medium is dynamic. Ad-driven content was a failure. The next model may be a roaring success - or yet another dismal defeat.

Additional articles about Digital Content onrepparttar 100999 Web:

Sam Vaknin's articles: exis/master/search/?q=Vaknin

Sam Vaknin's "InternetContent" Author Archive:

Essays dedicated torepparttar 101000 new media, doing business onrepparttar 101001 web, digital content, its creation and distribution, e-publishing, e-books, digital reference, DRM technology, and other related issues.

Digital Content onrepparttar 101002 Web Study Modules -

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Are Popups Ethical?

Written by Richard Lowe

Continued from page 1

The unethical site might very well make money faster thanrepparttar ethical site, but would these people be leading happy, productive lives? Or would they wind up eventually with their sites closed down, perhaps in prison, with their money seized and so on? Would they be able to live with themselves or would they consume vast amounts of alcohol and drugs to cover uprepparttar 100984 pain they were feeling forrepparttar 100985 pain they were giving out?

In this example, both sites do communicate (and well) with their target audience. The unethical part isrepparttar 100986 communication that spilled over to people who may not desire it or who may not be entitled to receiverepparttar 100987 communication (underage for example).

Another, more obvious statement, is that you don't want to scream fire in a crowded theater, unless, of course, there is indeed a fire.

Are popups, unders and so on unethical? It depends on how they are used. If popups are blended withrepparttar 100988 site well so that they help deliverrepparttar 100989 communication torepparttar 100990 target audience, then they do serve a purpose. If they are controlled so they do not FORCErepparttar 100991 communication upon people who do not desire it, then they are ethical.

In other words, if I visit your site I might expect to see one popup (or under) informing me of an opportunity or giving me some other communication. I should be able to close this without fear of additional popups opening up. The popup should be related torepparttar 100992 site somehow (otherwise it is an interruption, which is considered rude in most conversations). Under some conditions (the ad forrepparttar 100993 camera which appears all overrepparttar 100994 place, for example), I should be able to opt-out, and my privacy should be protected. There are certainly additional ethical considerations to be taken into account.

By being ethical and communication well, I am delivering my viewpoint torepparttar 100995 target and not offendingrepparttar 100996 non-targets. That meansrepparttar 100997 non-targets may return at some time and become targets ofrepparttar 100998 communication. In addition, they are less likely to become offended or even become enemies.

That's my 2 cents (well, perhaps my quarter).

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets at - Visit our website any time to read over 1,000 complete FREE articles about how to improve your internet profits, enjoyment and knowledge.

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