Continued from page 1
· How can I show more interest in my customers than my competition? · How much more service can I offer than my competitor does? · What are my specific added or extended service benefits? · When I have used similar services from competitors, where have I been most impressed -- or most disappointed? And, why? · How can I make my customers understand how important they are to me? · How can I persuade them they are being treated with professional interest and courtesy? · What specific needs should my product or service fulfill?
As I've said before, without a customer your business doesn't exist. Stop running your business
way YOU want it, and start running it
way YOUR CUSTOMERS want it.
It's all about them. It's never about you.
Treat your customers like dear and valued friends. Give them what they want. Treat them with respect and courtesy. Communicate with them often. Let them know you care about their wants, needs and desires.
If you've asked yourself
questions above, you are 1000 percent better than your competition. Rarely will ANY business ask themselves these questions. It shows in their poor revenues.
Always remember: It's all about their needs, wants and desires. It's never about yours.

Craig Valine is the publisher of the The AwfulMarketing Alert Newsletter, "Where you learn GOOD marketing strategies by looking at those who do it really BAD." To subscribe his free newsletter, go to: http://awfulmarketing.com/ezinesubscribe.htm