Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions

Written by Scott Stevenson

Continued from page 1

“STOP! Hold on.... I thought we were talking about sales letters here. Sales letters can’t askrepparttar visitor what’s most important to them and just morph itself to focus on that!”

Well, if that’s what you’re thinking, I have no choice but to believe that you are not keeping up with new technology. Remember I said I would tell you what will berepparttar 108058 Internet Marketers’ downfall? Here it is -- They forget that they are onrepparttar 108059 Internet. Plain and simple.

By posting a web page and some great copy, Internet Marketers feel that’srepparttar 108060 best they can hope for. They forget aboutrepparttar 108061 underlying technology runningrepparttar 108062 show. They are riding a vehicle of interactive communication that is still evolving. However,repparttar 108063 horse-blinders are only showing them a new place to display a once-printed direct mail sales letter, without exploringrepparttar 108064 possibilities.

Don’t fall into this trap!

An ecommerce website should be an interactive conversation to communicate relevant information for each visitor’s questions and eventually persuade a sale. It is not just a digital billboard.

FACT: Yes, with today’s advancements in technology, YOU CAN convert your static online sales page to a fully interactive sales letter that asksrepparttar 108065 reader questions, and in turn, dynamically generate specific, relevant offers dependant uponrepparttar 108066 reader’s answers. This is all done instantly, without linked pages, without page flashes, and most importantly -- withoutrepparttar 108067 reader ever knowing.

Arerepparttar 108068 bells going off yet?

Can you seerepparttar 108069 potential of being able to ask each of your readers a question and have a special suitable benefit or offer waiting for them to read – before they even get to it -- automatically? What do you think will happen to your conversion rate if your interactive sales letter actually spoke differently to each reader -- knowing what each wanted, and offered it?

In fact, you'll be able to deal a knockout blow to your competition by havingrepparttar 108070 only access to your reader’s mind. While your competition is analyzing their data and graphs from another “day-late-and-a-dollar-short” survey, you’re reaching intorepparttar 108071 minds of your readers, and pulling out sales onrepparttar 108072 spot!

The purpose of this article is to open your mind. Be proactive in creating different techniques of online promotion. There is something new that can be developed every day. Just use your imagination. Be creative and remember that you can make money by solving a customer’s problem. The goal is to find out what each potential customer is looking for and offer a solution to satisfy that. Period!

Scott Stevenson is the creator of the Interactive Sales Letter?. Dedicated to bringing your business to the next level of online interactive marketing, he provides a more detailed in-depth eCourse on his exclusive “Interactive” technique, at no cost, just by visiting right now!


Written by Patrick Quinn

Continued from page 1

Onrepparttar other hand, if you write: Our Widget works twice as fast, so you dorepparttar 108057 job in halfrepparttar 108058 time, thenrepparttar 108059 ‘So What?’ has been answered. Your customer can cut his production time by 50%.

Likewise, were you to write: Our Widget is so small, it fits intorepparttar 108060 palm of your hand, you simply invoke ‘So What?’. Which results in: Our Widget fits intorepparttar 108061 palm of your hand, so it goes wherever you go. In this case,repparttar 108062 benefit is portability. You can use it anywhere.

Overrepparttar 108063 years, I have foundrepparttar 108064 ‘So What?’ test to be invaluable. You might care to give it a try yourself.

And onrepparttar 108065 subject of headlines consider this.

When trying to write a headline many people tend to go off half-cocked. They considerrepparttar 108066 marketing brief, then bash down a headline or two to satisfy it. After that, they writerepparttar 108067 body copy.

Experience shows, however, that if you writerepparttar 108068 body copy first,repparttar 108069 odds are that there will berepparttar 108070 makings of a headline within it struggling to get out.

Body copy is, or should be, a carefully worked and logical encapsulation ofrepparttar 108071 marketing brief. In other words,repparttar 108072 whys,repparttar 108073 wherefores andrepparttar 108074 benefits of owningrepparttar 108075 product or service. It makes sense, then, that if it is properly written, there is a very real chance of finding an embryo headline lurking within it.

Why not give it a whirl? You may be agreeably surprised.

Patrick Quinn is an award winning copywriter with 40 years' experience ofrepparttar 108076 advertising business in London, Miami, Dublin and Edinburgh. He publishes a FREE monthly newsletter, AdBriefing. Subscriptions are available at:

Patrick Quinn is an award winning copywriter with 40 years' experience of the advertising business in London, Miami, Dublin and Edinburgh. He publishes a FREE monthly newsletter, AdBriefing. Subscriptions are available at:

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