Try a bunch of marketing techniques and test them and retest them. When you find something that works run with it. It will work for a period of time. Then market moves on and you must move on. The work of testing is only way to succeed in today’s market place.

4. Have mindset of an inventor. Thomas Edison did not have 9999 failures on his way to inventing light bulb. He had 9999 ways light bulb did not work. Interactive marketing is not a straight line. It zigs and zags. When you recognize this, you will not be frustrated by marketing efforts that do not produce results you want. You realize you must try again to unlock keys of your market.

An Example of Interactive Marketing

Everyone will agree that today’s markets demand more credibility, more proof. Look at any marketing manual and you will learn about various forms of credibility. There are testimonials, written proof, expertise, guarantees, awards, credentials, etc. The critical question for interactive marketing is what proofs or credibility does my market need?

If your customer is a school system that wants you to teach a class, they may ask for a teaching certificate. They may even require status of graduating from a certain university. If you are going into that same school to fix a water pipe, they may want to see your plumber’s license to see that if you have expertise to do job. In some schools, they may ask you for a union card because they will not accept just any plumber.

It makes little difference what you think is good proof or credibility. What your market place wants for proof and credibility is only thing that really counts. You identify what your market place wants by interacting with it, going back and forth, testing, asking, failing, succeeding, repackaging, experimenting, creating new offerings and making your pitch! When you use these skills with market place it begins to teach you what you need to be successful with it.

Conclusion Joe, interactive marketing is not a cute new phrase. It’s way your business must relate with today’s market place if you want to get your business a chance for success in 2005.

Free Help to Grow Your Business Interested in getting off of small business merry-go-round that is leading no where? Call my toll free number 1-877-714-5500 and listen to a pre-recorded message about a free report that will push your business to next level. It’s a free call, a free report, no sales pitch, so call any time. 1-877-714-5500.

Copyright Al Hanzal, 2004. All Rights Reserved

Hanzal Enterprises, Inc. 4191 Granite Court Eagan, Minnesota 55123 651-485-3340

If you are in a marketing program that offers one time sales products then you can only sell to that customer once. For instance ebooks. There great but once you sell it to a person, that's it. Their not going to buy it again. Affiliate programs that offer a wide array of products will afford you a greater income especially if products are things that people use on a regular basis. And when something gets used on a regular basis it gets used up. And after it's used up they will need to order more. Such things as cleaning products, phone service, internet provider, health care items, food items just to name a few.

Just tell your customers that since they already use these products why not buy from within their own store, that way helping you out to attain your financial goals. And in return they can then do same to their affiliates helping themselves to attain their financial goals. And that my friends is what capitalism and internet marketing is all about.

Other products that may not be something people use regularly or at all are informational products, health food, vitamins, increased health care coverage...etc. Try to convince your customers how product can improve their life by providing better health or peace of mind. But key again is to try product first.

So buy products that you are trying to sell. (At least ones you can use.) Then try them out. If you like them, then your own passion for product is all you will need to convince your customers (affiliate base) to buy them for their own use. An after they try them for themselves they will then be inclined to try and sell them to their own affiliates. Thus, your sales efforts are rewarded with bigger commission checks. Depending on how deep your affiliate base goes, sales to just one affiliate could spiral into hundreds of dollars in commissions a month. And if you have hundreds of affiliates?

Just remember this when running your business. Whatever you do for others will be done for you. Help someone to achieve their goals and in doing so your goals will be met. Use products first, then you can successfully sell to your affiliates.