Inter-Linking Articles Strategy – What You Need to Know

Written by Emmanuel Mendonca

Continued from page 1

For example, you may have written a general article about dental floss (ok so you have a really tough job on your hands of keeping your reader onboard!). In order to ensure that your reader does not leave your site after readingrepparttar article, you could include atrepparttar 150059 end of it a once sentence paragraph that says “If you have ever wondered how they getrepparttar 150060 mint flavour into dental floss, click here for an article which explains all”. This is a much more powerful strategy than just having a long list of “other related articles” atrepparttar 150061 bottom ofrepparttar 150062 page, whichrepparttar 150063 reader may not even be able to see because they have not scrolled down far enough. Another benefit of this strategy is that with some clever and imaginative wording in that last one sentence paragraph, you can steer your reader towards a particular page, again possibly with information about a product that you wish to sell. As with all strategies, there is lots of room for experimentation to see what works best. As well as playing with words to come up with a sentence that will ignite your reader’s interest, you can try different formats forrepparttar 150064 text itself. For example, ifrepparttar 150065 last paragraph looks just likerepparttar 150066 rest ofrepparttar 150067 article, it will almost certainly be read and taken in byrepparttar 150068 reader.

Implementing this inter-linking strategy may take a little more time and thought, if you have previously only carpet-bombed your site with as many articles as possible. However, it is definitely another valuable tool forrepparttar 150069 webmaster’s toolbox, or weapon for his armory, depending on how fanatical you are about keeping visitors on your site as long as possible!

Emmanuel Mendonca is the webmaster and publisher of Debt Genius at - a free source of information and advice on debt consolidation, getting out of debt and on saving money.

How to make an online survey work

Written by Phil Blasco

Continued from page 1

An estimatation ofrepparttar time needed: giverepparttar 147942 people an idea of how much timerepparttar 147943 survey will take to complete.

A mix of open and closed questions: A closed question gives quantitative information. Example: Please raterepparttar 147944 usability ofrepparttar 147945 web site ? Very good – Good – Average – Bad – Very bad An open question gives qualitative information. Example: What subject would like to see onrepparttar 147946 site ? Users are free to answer as they want to.

Closed questions are much easier to analyze. With an open questions you may get as many different answers as respondents. It is sometimes useful to mix open and closed inrepparttar 147947 same question. Example: What subject would like to see onrepparttar 147948 site ? Answer: News – Interviews – Pictures – Games – Other, please specify. Therefore a good ratio is one open question for five closed questions.

No personal information that are not necessary: do you needrepparttar 147949 snailmail address orrepparttar 147950 phone number ? The more personal information you ask,repparttar 147951 fewerrepparttar 147952 responses you will get as people will give up alongrepparttar 147953 way.

Ask respondents to leave a comment atrepparttar 147954 end ofrepparttar 147955 survey. Inform them that you can use a comment as a testimonial.

Let users enter a sweepstake, offer exclusive content, give them a giveaway, anything to motivate people to takerepparttar 147956 survey.

When you writerepparttar 147957 questions and answers, always have in mind what it will take to analyze them. Do not offer too many answers. Do not ask too many open questions. More answers mean multiple different results and a risk thatrepparttar 147958 trend that should be there is diluted and cannot be seen.

The best tool to analyzerepparttar 147959 answers is a spreadsheet such as Excel. Although some online survey tools are able to analyzerepparttar 147960 answers.

It is not recommended to giverepparttar 147961 results online torepparttar 147962 users as it can influence people who have not takenrepparttar 147963 survey yet and informrepparttar 147964 competition.

Some suggested questions to ask in a survey are:

What do you think ofrepparttar 147965 web site content ? Very good – Good – Average – Bad – Very bad

Raterepparttar 147966 usability ofrepparttar 147967 site ? Very good – Good – Average – Bad – Very bad

Is it easy to find relevant content onrepparttar 147968 site ? Yes – No

Do you likerepparttar 147969 design ofrepparttar 147970 site ? Yes – No

What content would like to see onrepparttar 147971 site ? Open question, users are free to answer what they want to

After 100 or 1,000 surveys filled and analyzed, you already have a good snapshot ofrepparttar 147972 users' opinion. The next step is to adaptrepparttar 147973 web site based onrepparttar 147974 survey's results and satisfyrepparttar 147975 users.

Phil Blasco has 10 years of web marketing experience. He shares his best tips in Webmaster-Now, a tutorial to help you build, manage and promote a web site. Webmaster-Now also includes a set of online tools and a directory to give you all you need to make a success of your site.

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