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Creativity in internet marketing is being able to think beyond what others have accomplished to date. It's being able to take pulse of internet and human condition and react by putting something together that is needed and desired.
Determination is being able to go out on a limb and work until you succeed despite obstacles and nay sayers. It is fueled by belief in yourself and your creative ideas.
Do you have these two key ingredients? Can you see what is possible that thousands of other great minds have overlooked? If so, can you then take that vision and turn it into reality with dogged determination and perhaps hardest work you have ever done in your life?
If you have "it," then you can go learn about our trade from technical (tools) standpoint and you can use them to succeed with your creativity and determination. The tools are worthless by themselves.
I hope one day to see a lot more questions about creative process as it relates to business and success in forums in future. I want to see questions (and honest answers!) about how much work it takes to create a profitable business online. Then I will know that a lot more people are on track and are asking RIGHT questions. Most of all, I hope to see more training materials from experts that deal with not only what tools and systems to use, but with topics on how to think freely, on your own, about how you could make something better or make something new out of situation at hand.
Finally, when you hear that this business is not for everyone, it means quite specifically that this business is not for people who cannot think outside norm and work long hours. That's why businesses that people try to sell you that "do all work so you don't even have to think" are so absurd.
No one has ever succeeded at anything without creativity and determination. Unless they have entered a couch potato contest. But even then most successful people are going to be ones who think creatively about how to sit on that couch longer than anyone else and watch more TV than was formerly thought humanly possible.
Here is an example using above: 99% of people who set out to be #1 Couch Potato will simply start out by sittting in front of TV for as long as they can. They think, "I will just out-potato everyone else by doing it 24/7."
And they will all fail. Because one person is going to think creatively and freely. They are going to buy 5 TVs and plug them all in in front of couch. They are going to out-potato everyone else by being able to compound amount of TV they can watch by 5 times amount of everyone else while doing no more work than other 99%. Through creativity and determination, person who wins at anything is going to find ways to succeed that most people never would have thought of.
In end, if you want to succeed online, you must ask yourself: Do I REALLY have creativity and determination to turn my current situation into a better one through an online business? Don't worry about tools and know-how. Those can be learned and used by anyone. But there is no need to commit yourself to a big learning curve if you don't have what it really takes to succeed in end.
Jack Humphrey, one of the "luckiest" guys on the internet, is an Online Marketing Consultant and originator of several successful online ventures. You can find more articles by Jack at http://webmastertraffictools.com . See also http://power-linking-profits.com and http://equipmint.com