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3. Video - Video or streaming video are both possible via enclosure field. Have lectures or even political debates come to life with added video component.
4. Audio - Audio content does not mean that feeds are limited to your favorite songs. Podcasting is coined term for audio content contained in a feed and can include language instruction, talk shows or editorials.
5. Images - Imagine realtors using enclosure field to display photos of homes to interested buyers. Now they can carry a light-weight catalog with them to show potential buyers at a moment's notice.
6. Downloads - Consider an information technology department in a large corporation conducting proprietary software updates, including executables or zip files in enclosure field which allow users to update software at a convenient time.
Feedreaders are playing catch- up RSS news aggregators were initially designed to receive text-based content. As users find outside-the-box uses for RSS, developers of RSS readers are struggling to release new versions that support enclosures businesses are eager to use.
FeedDemon, a popular RSS reader, has recently added support for every type of enclosure in their latest release. They have created a safe list that can be customized to include specific types of file types like PDFs. This will automate downloads of files that are deemed "safe". This was clearly designed with security in mind, to prevent automatic downloading of executables.
Businesses are revolutionizing RSS as a communication medium. While some traditional businesses are struggling to include monthly newsletter summaries in an RSS feed and reap benefits of RSS, other innovative businesses are adopting incredibly creative uses for both internal and external corporate communications.
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.