Why adding your RSS feed to your My Yahoo!" and My MSN account guarantees you to be indexed?

Within 24 hours after you add your RSS feed to your account, Yahoo! Search and MSN search engine will crawl your site. More than 90% certainty, your site will be indexed in Yahoo! Search and MSN. But it will take about a week or a bit more to be listed because there is a delay between crawling and indexing. Now what can you do? Just wait? No, there is something more you can do. It'll give you 100% certainty and furthermore help you to be listed on Google search engine. So, please keep on reading.

Tip #2: Post questions or opinions to forum.

Subscribe to forums that is relevant to your site theme. You can find lots of forums by typing "forum your-site-keyword" without quote in search box. Choose one or two forums that seem to have many members and to be active. When you register forum, write down your home page address in registration form (most of forums provide box that you can fill with your home page address). And provide your home page link at signature box. One of ways to provide link is using "BBCode", for example, "My home page:[url=http://www.myhome.com]My Home Target Keyword [/url]". You can make a link by using HTML code if they allow. After registering, post some questions or reply to other members posts. Why is this good for you? The search engines frequently crawl forum sites and whenever they crawl those sites, they follow links in forum as well.

So, more post you do with your home page link in signature box, better chance you get listed. By doing this, together with Tip #1, you'll be indexed in Yahoo! Search and MSN for sure. And this gives you higher chance to get listed on Google as well.

Tip #3 Use your blog to promote your home page.

It seems everybody is blogging. If you're not in this trend, please consider stating blogging. I presume your blog is listed on search engine (If not, following tip doesn't help). Place your home page link in your blog. This helps your home page get listed on search engines with same reason as Tip #2 This tip is actually about getting inbound link. Because you can control your blog, this is easiest way to get inbound link. If you can have inbound links from other web sites, it not only assure you to be listed in search engine but also to improve search engine ranking. Whenever possible, try to get quality inbound link. It's a great way to get targeted traffic, to improve search engine ranking and only way to get listed on Teoma/Jeeves at this moment.

Using above three tips, you will certainly achieve initial search engine placement on Google, Yahoo! Search, MSN and probably other search engines. You even don't need to submit your URL and moreover it's not recommend nowadays. The initial search engine placement is easy and sure thing if you apply above tips..

If your home page doesn't seem to get listed on search engine after a week...

If this is case, something went wrong. Check following things:

• do your links in forum, blog, and RSS feed file correctly direct to your page?
• do you have any site construction on your home page?
• are there any broken links in your web sites?

Correct above problems, if any, then keep on posting and blogging and try to get inbound link. Also update your web site with new content, then update RSS feed and ping your updated RSS feed to My Yahoo! and My MSN.

To ping your updated RSS feed, copy following address (remember you have to change "www.yourhome.com/mypages.rss" with your RSS feed file URL), paste it to your browser (e.g, IE or Firefox) address bar and hit Enter.

to My Yahoo!
http://api.my.yahoo.com/rss/ping?u=http://www.yourhome.com/mypages.rss

to My MSN
http://api.moreover.com/ping?u=http:www.yourhome.com/mypages.rss

Hopefully, after correcting problems and keep on applying above tips, you may achieve initial search engine placement within another week.

Now obviously these keywords are low cost because there are not a lot of searches on them (say 50-100 searches per month). But if you bid on a LOT of these keywords (say 200-300) that adds up to a lot of CHEAP traffic over time:

100 searches x 300 keywords = 30,000 searches and possible hits a month.

How do you find these low-cost keywords?

Use keyword selection tool provided by most ppc engines to look up a main keyword. Then start from bottom up to pick out related, low volume (less than 1000 searches a month) keywords.

Also, don't forget to use misspellings. So many people don't bid on misspellings that you can usually top positions quite cheap.

#3) Use Your Keywords In Your Title or Your Description or Both

Using your keyword in description can double your click throughs, which means more interested prospects visiting your website.

You want visitor to click on your link, only if they are really interested. Including your keyword in title or description is a great way to weed out tire-kickers from sincere customers.

It reinforces idea that YOUR website can give them what they are searching for - a sort of mirroring back what they typed, which breeds trust and likeability.

So those are several tips to helping you choose right keywords for your pay per click campaign. Good luck and may your traffic (and sales) increase exponentially!

Kathryn O'Neill is chief editor for Pay Per Click Advertising