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First, unlike physical products that must be shipped, info products can usually be downloaded after payment. Besides eliminating possible shipping problems, these products may be easier to sell, everything else being equal, because they satisfy buyer's need for immediate gratification. From marketer's viewpoint, this helps create an 'automated' source of income.
The other big reason to start with an info product is more financially based. If you create a digital product, your production costs will likely be very low, you won't have to tie money up in inventory, and you'll never have unsold products sitting on a shelf.
With costs being so low, even a few sales of your info product can create a profit, giving a new marketer confidence to move forward with next project.
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
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