Inexpensive and Effective Advertising for Your Web Site

Written by Kevin Nunley


Continued from page 1

Follow these steps:

*Write your ad in complete sentences, then cut out non- essential words. Use action words and short phrases.

*Write several versions of your classified ad then pick repparttar best ones.

*Test your ads. Run a few of them on free sites first to see which ones get a response. Be sure to include a code inrepparttar 101170 ad info so you will know which ad producedrepparttar 101171 response.

*Once you find an ad that works well, keep using it. Just because you're bored with it doesn't meanrepparttar 101172 audience is. They don't see it nearly as often as you do.

3.Promote Your Web Site With Direct Mail

With today's e-everything mentality, it is easy to forgetrepparttar 101173 old, tried and true ways of doing business, but don't yield torepparttar 101174 temptation. There are an increasing number of Internet businesses that are returning to traditional advertising methods and seeing some great results.

One of these great older methods isrepparttar 101175 classic sales letter sent throughrepparttar 101176 mail. It's a time-tested technique that brings business.

You can mail your web site announcement, new product release, or price specials to as many people as you want, and you'll never be accused of spamming.

Checkrepparttar 101177 catalog of mailing lists available from http://www.SRDS.com/. It's a standard inrepparttar 101178 Direct Mail industry. Look for fresh lists which are tightly targeted to your market.

So don't get discouraged by expensive advertising campaigns. As you can see, there are many cheap and effective ways to promote your site. So get out there and get some business.



Kevin Nunley provides marketing advice, copywriting, and promotional packages. See all his tips to help your business or career at http://DrNunley.com Reach Kevin at kevin@drnunley.com, or 801-328-9006.


Hard-sell Commercials vs. Identity Commercials

Written by Kahlia Hannah


Continued from page 1

Now, you may be wondering, if hard-sell commercials work so well, why donít allrepparttar Coca Colas and McDonalds and Volkswagens use them? Because they are more concerned with selling an image. When companies try to sell an image instead of an identity, their marketing is not fact based. They often sellrepparttar 101169 intangible benefits: you will be cool, you will be sophisticated, and your entire well-being will be improved by using our product. Creating an image can sometimes become a game of who looks better, instead of who is better.

We all like to dream, but most of us are grounded in reality. We may occasionally be taken in byrepparttar 101170 model with flowing, auburn hair who only spent five dollars on a box of store dye to achieve it, orrepparttar 101171 car full of partying teenagers who love their car so much they would rather remain in it than attend a party, but we will never believe it.

The reason hard-sell commercials work so well is that they promoterepparttar 101172 tangible, rational benefits of a product. It is difficult to promoterepparttar 101173 practical value of perfume or beer.

So when you decide to market using television commercials, remember who your audience is: people who have jobs and kids and responsibilities. In other words, real people who live inrepparttar 101174 real world.



Kahlia Hannah provides marketing advice and popular promotion packages. See her low-cost direct marketing and PR deals at http://MarketingHelp.NET Reach Kahlia at mailto:kahlia@drnunley.com or 801-328-9006.


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