KARON: Give us your definition of “sales and marketing ready.”

DIANE: What I’m talking about are sites that are interactive and ever-changing to stimulate buying, customer interaction, and ease of navigation. If not, and you are not making a profit, it could be as simple as fact that something is just not right on your website. KARON: Hmmm… interesting points. These website vitals you’re talking about. Are these things that keep most people from creating and maintaining an effective marketing campaign? DIANE: Most of time yes. Primarily due to cost. Nothing is for free anymore online, nothing that is effective, that is...however, Web is still more cost effective. Creating effective marketing campaign takes knowledge, research, and communication. Maintaining an effective campaign means continuing to do what works, continually testing other strategies and constantly studying and gaining experience. KARON: So we would all be wise to investigate new options and learn as much as possible about new changes in Internet marketing so we can take advantage things that will bring us better results.

DIANE: It all changes so fast, that that’s only way to go. You just have to stay on top of things.

KARON: Where are marketing trends pointing? Are there new, effective things we should be looking toward in near future? DIANE: We should look to future marketing efforts to come through wireless communication, constant attention to personalization techniques online, and using power of offline marketing and online marketing together. Knowing how is half battle. Marketing is a process based on knowledge and a bunch of strategies working in sync to acquire customers, retain customers and upgrade customers to larger buys. KARON: Great stuff, Diane. Diversification is definitely important! I appreciate your time.

DIANE: Always a pleasure!

Be sure to visit Diane’s site at http://www.talkcity.com for additional information that can help your marketing plans bring about better results.

4. An effective list uses lots of adjectives. Don’t just state “The secrets of 12 mentors”, instead say “The inside, life-changing secrets of 12 mentors.”

Let’s do one together. We’ll use example of a widely-known book. See if you can guess what book it is.

You’ll get:

·10 time tested, proven guidelines for personal and business success. ·The one investment that can multiply your wealth by 100 fold almost immediately. ·Little known advice that guarantees your future – eternally. ·The inside, life-changing secrets of 12 mentors – learn from their victories and failures!

Can you guess what book it is? It’s The Bible! Using list method, we’ve been able to pull out some of benefits of The Bible, and format them in such a way that they get their point across in words most average people relate to.

As you can see, including lists within your sales letters can boost your profits tremendously! Just remember to think like your customer, and use 4-step process outlined above. You’ll be knockin’ ‘em dead in no time!

FINALLY! The 1st copywriting course that takes you step-by-step through process of writing emotion stirring, profit generating copy AND gives you LIVE feedback you need to succeed! Get it today – with THREE FREE bonuses! http://www.copywritingcourse.com or http://www.ktamarketing.com