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-Address each potential objection in your copy and an FAQ area
-Do “I and We” test (If you have I in your copy more than half of times you use "you and your"…you need to re-write your copy)
-Show testimonials and case studies of people that have achieved positive results
Mistake #3 – Confusing Navigational Instructions
The cyberworld is impatient and unforgiving. If a visitor lands on your site and gets confused, she is only a mouse click away from another site. Providing good navigation on your website is a must if you want to convert your visitors into customers. Here is a 3 step formula for developing a good navigational scheme for your site:
-Determine your “most wanted response” (MWR)
-Provide a pathway to your MWR
-Provide a closing page i.e. an irresistible offer
Mistake #4 – No use of compelling headlines and sub-headlines
It is said that 80% of success of a direct mail letter is attributed to its headline. It is no different with website copy. The Web has brought us universal access to photos and graphics but in end, it’s copy that sells…period. The trick to getting your visitors to read your copy is to use dynamic, attention-getting headlines and sub-headlines.
The sole purpose of your headline should be to make sure your visitor wants to continue reading text below it. Each and every page of your website should start with a headline.
Mistake #5 – Dull, Mind-Numbing Content
Many web developers just don’t know how to write web copy. Most small business sites provide copy that is boring and useless. The site is about what small business does and NOT what problem your services solve for customer.
Here are some suggestions to liven up your web copy:
-Include stories of real people
-Use case studies
-Use surveys, studies, charts, graphs and evidence
-Use thumbnail photo galleries…make sure they are thumbnail and not
full size…a slow loading site is a no-no!
While this list doesn’t cover all of possible website mistakes, it does describe some of most expensive, destructive and most common made by many online business owners. Just by following suggestions above, you will find that your website visitors will land on your site and feel free to stay awhile and browse around. Thus, beginning process of converting a visitor into a customer. ====================================================
Irene Brooks is Founder of 3-D Success Partners, and editor of 3-D Success Newsletter. To get your free lifetime subscription go to http://www.3-DSuccessCoach.com
Irene Brooks can be visited at http://www.3-DSuccessCoach.com