Either way, consider that a large part of your initial profits may be best utilized if directed back into growing your business. From there, if you are looking to cover specific bills, determine how much that will take while still leaving enough in your business for continual promotion.

RE-INVESTING FOR HIGHER PROFITS

If you have larger expectations from your business, however, such as replacing your current employment income, you'll need to consider investing on a grander scale. In other words, if you always spend your commission check as soon as you get it, waiting for day it's big enough you can 'fire your boss', you'll only be putting that day off further into future.

RE-INVESTING your money, or at least a reasonable portion of it, either back into growing your business and/or in other financial investment opportunities can increase your profits AND help you to reach your income goals FASTER.

Take a few moments and think over what you REALLY want to accomplish with your online business or your 'spare time' if that is what you are also investing.

Where do you want it to take you and in what time frame? Do you want immediate spending money, or are you willing to re-invest your initial profits towards a larger payday further down road?

Just like your downline recruiting others for you grows your business faster than you could on your own, RE-INVESTING a portion of your commission checks or profits can further advance you toward meeting your ultimate goals -- and at a faster pace.

Think about it. It may not be part of traditional Internet marketing hype, but it does make good business sense.

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Be advised -- mechanically, most PR agencies do basically same thing. Sure each firm/office/freelancer has their strong points. The major difference lies with respective creativity, ingenuity and professionalism of PR individual or staff. Don't take this to mean that "cheaper is better" - there is certainly something to be said for phrase "you get what you pay for". Just don't pay three, four or even ten times as much to get you same amount of quality. Look for a firm that can give you an entire campaign from start to finish -- release/kit, media market research, media contacts, large-scale media distribution, media tracking/clipping -- not just a $100 - $500 release distribution.

Take to 'net and see what you can find. Above all, ask for references, writing samples, publicity placement history -- where they have generated publicity for past clients. Make sure they are technologically advanced enough to get timely, high-quality publicity information to media outlets all over nation that benefits your business. Look for a PR service with a broad range of media contacts in multiple formats (print, broadcast & Internet) and strong media tracking capabilities. Some PR pros promise to pitch your campaign to hundreds of magazines and newspapers when your strongest media market may be in radio/TV shows & newscasts -- or vice versa.

I am not reinventing PR wheel here, I am simply saying that when it comes to generating publicity for your business/website/venture/invention, best match for you may not be in big glass building in your city's downtown. Big firms in big cities most often mean big fees and not necessarily big quality.

Bottom line -- Internet is giving entrepreneurs of all types opportunity to afford publicity -- publicity from outside your city.

Todd F. Brabender Spread The News Public Relations Generating publicity/media exposure for innovative businesses, products, inventions & experts. http://www.SpreadTheNewsPR.com info@SpreadTheNewsPR.com

Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating publicity/media exposure for innovative businesses, products, inventions & experts. http://www.SpreadTheNewsPR.com info@SpreadTheNewsPR.com