Increasing The Perceived Value of Your Product or Service

Written by Halstatt Pires

Continued from page 1

Donít worry about charging too much for your service or product. You can always lowerrepparttar price to ascertainrepparttar 149630 best figure for converting clients. It is much more difficult to raiserepparttar 149631 price for current clients.

Consider offering a free trial or consultation. This increasesrepparttar 149632 perceived value ofrepparttar 149633 service or product. Prospects will view you as credible because you would not give something away if it didnít work.

If you know your stuff, you should be writing and publishing articles onrepparttar 149634 Internet. Unlike an advertisement, articles build an incredible level of credibility for authors and sites. If sites are willing to publish your articles, you must really know your area of expertise, right? You prospects will think so.

Include as many testimonials on your site as possible. The comments of previous purchasers will raise your credibility.

Give people a strong guarantee. For instance, most profitable e-books sites offer an unconditional 365-day refund policy. Yes,repparttar 149635 customer has a full 365 days to ask for a refund. Will some people take advantage of this? Yes, but who cares? An e-book site requires little overhead, sorepparttar 149636 refunds are not adding much cost to your business compared torepparttar 149637 increased sales you will get because ofrepparttar 149638 guarantee.

Donít kill your business by lowering your prices. If you are offering quality, charge accordingly and provide proof of your credibility.

Halstatt Pires is with an Internet marketing and advertising company. To read more marketing articles, visit

5 Cheap Ways to Promote Your Website Offline

Written by Anik Singal

Continued from page 1

3. Bumper Stickers!

Honestly, donít lie Ė you know youíve been intrigued byrepparttar messages you see written on cars. You may have even called a few of those companies.

When youíre sitting a red light, thereís nothing better to do than to readrepparttar 149485 message onrepparttar 149486 car in front of you. A simple bumper sticker with an enticing offer and web address can slowly work charms.

More on those here:

4. Speak your way to stardom

One of my latest strategies that has been getting me A LOT of business is to make myself available as a speaker at local events. I have been speaking at business events, schools, colleges and anywhere else where someone wants me to speak.

By speaking publicly, I am quickly being recognized as an expert. This strategy works so well that listeners donít even wait to see my website, they buy onrepparttar 149487 spot!

5. Direct mail

I saved this strategy for last because itís not for everyone. If you have some money and are willing to take a small risk, this isrepparttar 149488 strategy for you. Remember, highest risk equals high potential reward.

Sending direct mail (offline) to prospects still works as long as it is done correctly. You need to research this topic more and make sure you gather a targeted list of prospects.

The latest trend seems to be in sending postcards because they are short, torepparttar 149489 point andrepparttar 149490 least expensive to prepare and send.

No matter what, if you decide to try this strategy, I highly recommend researching in depth.

There you go, now there is absolutely no reason for you to only market yourself and your business onrepparttar 149491 internet. I have only revealed 5 ofrepparttar 149492 many ways to market offline, there are still many other techniques.

The main suggestion I want to give is that marketing offline typically costs more money than online and that you should always thoroughly research before you try (and make sure you can stomachrepparttar 149493 potential risk).

This article has been authored by Anik Singal, the founder of The Affiliate Classroom. If you want to learn his system that helped him make over $10,466 in 60 days please visit the following link:

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