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How do people reach your website: Search Engine Marketing
If you have a famous brand, people will have an easy time reaching your website. If, however, you aren't a Fortune 500 company, it may be a bit tougher. Search Engine Marketing may be just
thing for you. You want your website to have high visibility, with goal of leading qualified traffic to you. How much more qualified could your prospects be than to have them actually looking for you?
Marketing via Search Engines may be most cost-effective techniques available to you. Many Search Engines will list your site for free; others for a relatively small fee. Just because your site is listed on popular Search Engines, however, doesn't mean you're home free. Have you ever done a search and seen that there were a million matches for your search terms? Have you ever tried to look at one-millionth match? Usually people are interested in only first page or two of results--typically first thirty matches or so. If you happen to be number 31, you are out of luck.
How do I get on top: Search Engine Promotion
We know how to get you to top of these lists of Search Engine returns, and to keep you there. While nobody can guarantee results, we can greatly improve your site's ranking on major Search Engines. If anybody tells you that they can guarantee you a #1 ranking, don't believe them. There are no tricks to achieving a better ranking, but there is hard work, combined with experience, that will move you up into coveted "top thirty" spots. We have that knowledge; we have that experience.
Search Engine Promotion: How we do it
We want you to achieve a sustainable high ranking in Search Engines that people actually use, and to do so at a price you can afford. Our Code of Ethics is your assurance that we will put all our efforts behind your site. The details are important to you, and they are important to us. We can work with you and your website developer to make sure your site ranks as highly as possible.
Working with your small to mid-sized website, we can:
Prepare an initial ranking report, to help you better understand how you are already positioned in Search Engines.
Work with you to select appropriate keywords to incorporate into your site. Select an appropriate category for your inclusion in human-edited directories.
Perform a thorough website review, to let you know which parts of your site could be made more Search Engine-friendly.
Make suggestions for additional content you may wish to include on your site.
Verify usability of your site.
Getting people to your site is important; keeping them there, helping them to find what they are looking for is vital.
Test functionality of your site.
Perform an analysis and review of websites of your competitors. If you want to rank higher than them, you need to understand strategies they are employing.
Provide a complete set of Search Engine optimization components for you to include in pages on your website. Provide detailed instructions for you or your website developer on how to implement suggestions and components.
Submissions to major free Search Engines and Directories.
Submissions to major paid Search Engines and Directories.
Re-submit your site as necessary.
Provide a follow-up ranking report, to see how your site's ranking has increased through implementation of these recommendations.
Link popularity strategy campaign, to assure that other sites are pointing toward you.
Ongoing traffic analysis to find out how site visitors are finding you. We look forward to opportunity to put our experience to work for you. Drop us a note at info@searchinnovation.com and see how we can help increase your ranking in Search Engines and Directories.
When you are ready to put your website to work for you, it's time to contact us.
Search Innovation Your Search is Over™ http://www.searchinnovation.com info@searchinnovation.com
Copyright © 2002 Search Innovation. All Rights Reserved.
Dale Goetsch is a Search Engine Marketing Consultant for Search Innovation, a Search Engine Marketing company serving small businesses. His background includes over twelve years as a software tester, as well as Perl, JavaScript and ASP programming.
