Let's say you supply a product or service to a specific market. Your might create a number of weblogs segmented by interest. For example, if your business provides products touting a certain technology such as wireless, you may have a weblog geared to inform and exchange knowledge about wireless technology - obviously slanted with your product or service in mind. Or if you were a business that has multiple uses of your products you may want an ‘applications' weblog. Whether it's technology or technique, millions of times a day, people search web for new, fresh information on various subject matter. Blogs help them find their way to your website.

A well-run weblog also contains a wealth of links. Encouraging your blogging activity to post links instead of long statements (no need to recreate information when they can point to a link on another web site). Density of linking leads to high search engine rankings.

After you create your blog, your e-marketing activity to ‘reach' targeted customers is enhanced by submitting your blog to traditional search engines such as Google or AltaVista. These are free submittals. However, there are a number of search engines dedicated and focused on blogs -- Global Marketing suggests starting here: BlogSearchEngine. Numerous others emerge weekly. Find as many as possible that appear to connect with your targeted customers. And sign on there too.

Blogs benefit your media efforts Blogs bring a new dimension to your media relations should you choose to use it. News and industry-specific blogs have become current forum to exchange ideas for online community thirsty for timely knowledge. Bloggers and blog readers are now seen as opinion leaders and early adopters. The blog is an indispensable component of today's online public relations campaign. Make sure you get aboard.

If you are not utilizing power of web as an integral part of your marketing program and business strategy, you are simply asleep! And your competition loves you for it.

In today's Internet-loving environment, you and your business should clearly understand huge benefits of an effectively designed and properly utilized e-presence. Using Internet is virtually free, and provides a worldwide customer reach for your message and product. Imagination is only limitation. Blogs will enhance your marketing efforts. Blogs quickly and easily offer current information to your target market in a non-intrusive and timely manner while driving more traffic to your site.

Challenge your marketing group to invent other ways to utilize this emerging web-marketing advantage.

Global Marketing Inc., is a leading business, marketing and sales consulting firm located in San Diego, CA. With more than 25 years of experience we have programs, ideas and assistance to help move your company to its next level of performance.

Take action and call today for additional information on these ideas or other ways in which Global Marketing can help enhance your Sales and Marketing efforts.

► Sales channel development - a winning channel strategy is hallmark of any successful business. Successful companies pay acute attention to their customer needs by identifying, motivating and rewarding a sales channel that works hard on customer relationships. These companies recognize that a multiple channels-to-market sales strategy provides best coverage and drives market leadership.

► Offer a unique selling position - finding a unique selling proposition (USP) is job one within companies that are constantly successful. These companies enunciate, focus and bang away at their unique selling proposition and ultimately gain market share, keep customer confusion to a minimum, and frighten their direct competitors. These companies rarely bring a me-too product or service to market. They utilize leading-edge technology and innovative ideas to pressure market competition while providing unparalleled value to their customers.

► First-hand competitive knowledge - successful firms know and understand strengths as well as weak areas of their direct competitors. They constantly seek competitive intelligence and apply it to their on-going marketing and sales tactics.

► Maximum enterprise agility and flexibility - successful firms recognize that change is inevitable. Developing right ‘muscles' within an organization to allow a large degree of flexibility is essential in today's fiercely competitive landscape. Firms with vision to understand that it does no good for a business to recognize a change, while not having agility to respond, will always retain best opportunity to gain significant market share and experience enviable leadership.

Audit your organization. How many of above points is not only apparent, but at hard work within your company? How successful do you want to be? Think about it.