The other benefits are fact that other webmasters or people are able to read your article and even use it on their websites, thus creating lots of additional backward links. These links are very important these days and in turn will increase PR ratings, which in turn will mean you are higher placed in search engines.

Ppc can also be useful as you drive targeted traffic to your website, be careful though not to spend more than you are likely to earn.

Link exchange programs are also of value as per reasons above.

If you are able to find a cheap search engine optimisation company this may also be of benefit.

Stephen Hill is a webmaster from Birmingham, examples of his work are at http://www.gain-confidence.co.uk and http://www.lasik-laser-surgery.com

Stephen Hill is a webmaster from Birmingham, examples of his work are at http://www.gain-confidence.co.uk and http://www.lasik-laser-surgery.com

5. Join a link co-op. Co-ops such as one found at http://www.digitalpoint.com/ are an amazing source of valuable back links and free advertisement. What is a co op network? A Co op network is a network of site owners/webmasters that offer ad space to network. In return, ads they define are displayed across entire network. The best part of ad networks such as one found at digital point, is, they are free. Having your site in a co-op can literally mean thousands of back links for your site.

6. Buying ezine ads is a paid method of advertising, but it works, because it is most targeted of these approaches. Write a concise ad for your business, and link to either a lead-capture page or directly to your autoresponder. Then, begin contacting ezines to place your ad. (Do a search for “ezine directories,” and you will find enough lists to keep you busy.) When you contact an ezine, look for rates for both classified ads and solo ads. The advantage to a solo ad is that your ad goes out by itself in a separate email, but they can be more expensive. Because these ads are targeted (you should NOT advertise in an unrelated ezine), you will definitely see traffic, but you will need to track your results to see which ezines bring you most and best traffic.

7. Ad Swaps can be an exellent source of advertising. Start by writing some killer copy (to coin a phrase...there are many free articles and ebooks writen on subject). Simply use your favorite search engine and type in...how to write ad copy. I googled this as I am wriying this and it showed 12,400,000 results. WOW! Once you have your ad written, search out Ezines that are in same catagory as your business or service. Again use your favorite web search. Build yourself a list of ezines and then email them asking if they except ad swaps. Include your ad in your corrospondance with ezines so they can see what you are offering. Another place to check for ezines is to type in Ezine directories in your seach engine. Look up ezines in your catagory of business or service. Most listings will tell you if they except ad swaps and peramiters of ad such as how many lines and how many characters per line. Don't forget to ad your website url in your ad.

If you want to have a successful site, whether-it-be a hobby or for business, you have to understand how search engines work. Part of that understanding, is knowing about link development. Maybe in early 90’s idea of “if you build it they will come” might have been true. But in year 2005 internet is a far more competitive and complex place. To be successful today, you have to work at it. Without a quality source of back links search engines will all but ignore your site.