Increase Your Sales with a Highly Targeted Advertising Campaign

Written by Shelley Lowery

Continued from page 1

Their advertising rates are very reasonable. The amount you spend on your advertising campaign will depend on two factors: (1)repparttar number of times your ad is displayed and (2)repparttar 101058 position, one through eight, in which your ad appears. The advertising rates are as follows:

Position 1 - $15 per thousand ads shown Position 2 - $12 per thousand ads shown Position 3 - $10 per thousand ads shown Position 4 - 8 $8 per thousand ads shown

The position of an ad is determined by how well it is performing. Ads with a higher clickthrough rate will receive a higher position and in turn will cost more.

In order to increase your clickthrough rate and spend less money, try to select keywords and phrases that specifically targetrepparttar 101059 product or service you're offering. Avoid using common words, as these will use up your ad displays very rapidly. Instead, select words that specifically target your product or service. For example, instead of using a general keyword like 'software,' use a keyword that focuses on a specific software such as 'FrontPage 2002.' Or, a little less focused, 'web design software.' In addition, make sure you use your keyword phrase (search term) asrepparttar 101060 title of your ad. This will increase your clickthrough rate considerably.

When you set up your account with Google, make sure you use a different ad for each search term. Not only will this increase your ad's relevance inrepparttar 101061 search results, but it will also increase your clickthrough rate.

Once you place your ad, you can easily track your ad's response rate and make adjustments instantly. This is a great, low-cost way to find out which ads are performingrepparttar 101062 best.

Google AdWords provides Internet marketers with a cost- effective alternative to banner advertising. If you want to increase your traffic and sales, give AdWord a try -- you'll be glad you did.

For further information, visit Google AdWords:

Shelley Lowery is the author of Ebook Starter. A complete ebook design kit that takes you step by step through designing, creating and marketing your own ebook. Give your ebook a professional look in just a few simple steps with over 100 ebook interface and cover templates.

How To Write Headlines That Could Make You A Fortune

Written by Noel Peebles

Continued from page 1

They are all screaming torepparttar reader - "Pick me! Pick me!"

To further complicate matters, things that are happening around them may distractrepparttar 101057 reader. Noisy kids,repparttar 101058 sounds from a television or radio, traffic noise, an over-heard conversation...these can all compete forrepparttar 101059 reader's attention.

Magazine publishers understand this principle all too well. You only have to look atrepparttar 101060 magazine racks inrepparttar 101061 newsagents to see what appears onrepparttar 101062 front covers of each publication.

Bold headlines like: "Royal Sex Scandal"

"Win $150,000 Sports Car Inside" " Six tell-tale signs that he's cheating on you". Eye-catching headlines like these are targeted at specific audiences and are designed to sell magazines.

Home decorating or lifestyle magazines may use headlines like: "17 ways to save on bathroom renovations" or "New Fashion Trend For Kitchens".

Business magazines may use headlines like: "How To Negotiate And Win" or "Your Bank May Be Charging Too Much". So studyrepparttar 101063 headlines on magazine covers and you'll get a real insight into what works and what doesn't.

Market Leaders Limited. All Rights Reserved.

NOTE: The following information must be included if you reprint this article:


Get Your 100% FREE mini-course "17 Powerful Secrets That Have Made Business Owners Into Millionaires." 100% FREE! Simply send a blank email to: *************************************************

Noel Peebles has bought, developed and sold several of his own businesses, and has been involved with the purchase and sale of many others. He has fifteen years of 'hands on' experience, directing his own highly successful' retail businesses, including franchise marketing and business development. He also has his own public self-storage complex. And, he's traveled extensively to over forty countries.

    <Back to Page 1 © 2005
Terms of Use