Their advertising rates are very reasonable. The amount you spend on your advertising campaign will depend on two factors: (1) number of times your ad is displayed and (2) position, one through eight, in which your ad appears. The advertising rates are as follows:

Position 1 - $15 per thousand ads shown Position 2 - $12 per thousand ads shown Position 3 - $10 per thousand ads shown Position 4 - 8 $8 per thousand ads shown

The position of an ad is determined by how well it is performing. Ads with a higher clickthrough rate will receive a higher position and in turn will cost more.

In order to increase your clickthrough rate and spend less money, try to select keywords and phrases that specifically target product or service you're offering. Avoid using common words, as these will use up your ad displays very rapidly. Instead, select words that specifically target your product or service. For example, instead of using a general keyword like 'software,' use a keyword that focuses on a specific software such as 'FrontPage 2002.' Or, a little less focused, 'web design software.' In addition, make sure you use your keyword phrase (search term) as title of your ad. This will increase your clickthrough rate considerably.

When you set up your account with Google, make sure you use a different ad for each search term. Not only will this increase your ad's relevance in search results, but it will also increase your clickthrough rate.

Once you place your ad, you can easily track your ad's response rate and make adjustments instantly. This is a great, low-cost way to find out which ads are performing best.

Google AdWords provides Internet marketers with a cost- effective alternative to banner advertising. If you want to increase your traffic and sales, give AdWord a try -- you'll be glad you did.

For further information, visit Google AdWords: http://adwords.google.com

They are all screaming to reader - "Pick me! Pick me!"

To further complicate matters, things that are happening around them may distract reader. Noisy kids, sounds from a television or radio, traffic noise, an over-heard conversation...these can all compete for reader's attention.

Magazine publishers understand this principle all too well. You only have to look at magazine racks in newsagents to see what appears on front covers of each publication.

Bold headlines like: "Royal Sex Scandal"

"Win $150,000 Sports Car Inside" " Six tell-tale signs that he's cheating on you". Eye-catching headlines like these are targeted at specific audiences and are designed to sell magazines.

Home decorating or lifestyle magazines may use headlines like: "17 ways to save on bathroom renovations" or "New Fashion Trend For Kitchens".

Business magazines may use headlines like: "How To Negotiate And Win" or "Your Bank May Be Charging Too Much". So study headlines on magazine covers and you'll get a real insight into what works and what doesn't.

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