Increase Your Sales By Using Confidence

Written by Grady Smith

Continued from page 1

So how do you apply confidence to a sales letter you’re writing? Start by looking at some ofrepparttar marketing pros. Seerepparttar 127255 words and phrases they use to display confidence. If an online marketer is making money with their sales letter then they’re displaying confidence in it.

Check your sales letter. Do you sound confident in it? Arerepparttar 127256 words you’re choosing stating that you’re very sure about what you’re doing? Do you show that you’rerepparttar 127257 authority onrepparttar 127258 subject, and that to pass onrepparttar 127259 offer would be crazy? Of course, you might not say that, but your sales letter should reflect it.

Write your sales letter likerepparttar 127260 product is sold, you’re just explaining what they’re about to get. For instance, use phrases like “You’re about to learn allrepparttar 127261 marketing secrets”, or “You are also going to learn”. Just keep in mind thatrepparttar 127262 customer is already sold.

That’s not to say that you don’t want to write your sales letter inrepparttar 127263 traditional sense of selling a prospect. But you want to sprinkle it with phrases that assume anyone would makerepparttar 127264 purchase after seeingrepparttar 127265 benefits they’ll receive.

Another phrase to use is something like “You can’t afford not to purchase.” It shows confidence thatrepparttar 127266 reader has to makerepparttar 127267 purchase orrepparttar 127268 results could be disastrous.

Remember though, that customers still need to feel in control of their decision. Using phrases like “You are going to buy” sound threatening. By crafting a letter that shows confidence, but doesn’t demandrepparttar 127269 customer to buy, you’ve got a powerful sales tool that will work for you over and over again. It’s a thin line, but with practice you will soon master it.

FREE $50 Sales Letter Critique by Grady Smith details what you need to do to turn your sales letter into a profit-pulling machine. Plus, find out how you can get a killer sales letter cheap when you visit

Presenting Your Case

Written by John Colanzi

Continued from page 1

Once they've gathered allrepparttar facts, they're ready to present their case.

Your headline should be as well thought out as their opening words. You should get your customers' attention as compellingly as they capture their jury's.

Once they've got a jury's attention they begin banging outrepparttar 127254 evidence. Inrepparttar 127255 same manner you should be banging out your offers benefits.

Bam ... Bam ... Bam!

Once they've grabbedrepparttar 127256 jury by their emotions and pounded out every point to make their case, they give their closing statement and askrepparttar 127257 jury forrepparttar 127258 verdict they've maderepparttar 127259 case for.

The same applies to your sales letter.

Grab their emotions, pound out your benefits and build your case. Then you're ready to ask them to pull out their wallets and place their order.

Start presenting your case andrepparttar 127260 sales will come.

John Colanzi has been writing for the Internet for 3 years. He has shown hundreds of webmasters how to use mindset medication to join the ranks of the successful, prosperous marketers. Subscribe now to his "Street Smart Marketing Newsletter get over $130 in Free Reprint Rights.

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