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In all your marketing efforts, whether to existing or new customers, consider following factors:
1. Value for money - ensure that your customers know they are getting good value for their money.
2. Quality - offer best quality products possible for price you intend to charge.
3. Company image - handle all enquiries professionally and ensure that staff knowledge and training is up to date.
4. Turn around - offer best order turnaround you can. You could offer express delivery for an extra charge, or even waiver delivery charge on high value orders.
By concentrating on all of above factors, a good customer relationship can be built right from very first contact and then maintained for a long lasting and profitable partnership.
Thanks for reading
Jason Morris is co-author, search engine optimization and marketing consultant of Business Phone Systems Direct. Specialists in the supply and installation of business phone systems and accessories