Increase Your Follow On SalesWritten by Tony L. Callahan
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In unique content of this "private" area you have opportunity to do some follow on selling. 4. Consider gathering more information on your customers, such as mailing address, date of birth and telephone number. You will need to decide if providing this information is mandatory or optional. There is potential that some customer will not want to provide such information. Making it required information may cost you some sales. Guard information you collect carefully and use it only for purposes defined in you privacy statement. Send a thank you letter for purchases, send your customers a birthday card and follow up with them via telephone to be sure that they are satisfied with product. These are all opportunities for follow on selling. 5. On your order form, ask customers if they want to be notified of new products, updates and upgrades. Maintain a separate mailing list for those customers who indicate their willingness to receive this information. You could also offer option of allowing customer to be notified via postal mail. As mentioned before, follow on sale is not easy to master. It is a delicate balance between salesmanship and becoming a nuisance. As with most powerful tools, these techniques hold promise of great success or spectacular failure. Take time to test and refine your methods before attempting widespread application with real customers. With practice and careful application, these techniques will contribute greatly to your profits. And as always, that is real bottom line.
Tony L. Callahan is president of his own Internet marketing company, Link-Promote < http://www.link-promote.com >. He also publishes Web-Links Monthly, a newsletter full of tips, tricks, tools and techniques for successful web site promotions. To subscribe, send e-mail to: < Web-Linksfirstname.lastname@example.org >.
Is Your Offer a Bargain? Present the Facts!Written by /"Wild Bill/" Montgomery
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4) Use Testimonials: Show you prospect how your product has helped others. Let them see what you product has done for other people in their own words. Get signed statements from your satisfied customers. Use a "diverse" list of testimonials from as many different sources as possible. Use full names and addresses whenever possible.
5) Give a good reason for your price: Whether your price is higher or lower you have to explain why. Make it interesting and convincing. If what you're offering is of better quality or offers more benefits, tell them. What you say can explain why your price is higher than your competitors. If your price is extraordinarily lower because you have an over abundance of inventory, be honest about it. People will buy your product at price you set, if reason you give is presented properly.
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